Outside Perspective. Inside Solutions.

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Propelling Success

In this webinar series, we challenge assumptions and behaviors that hinder momentum in 4 areas: Self, Others, Systemization, and Vision.

We turn complex questions into actionable insights for salespeople, sales managers, and company leaders involved in complex B2B sales.

Join us every other Tuesday at 4 pm (Stockholm) for exciting and in-depth conversations.

Because HOW you sell matters!



Host, George Brontén, is the founder & CEO of Membrain, the world's first Sales Enablement CRM that makes it easy to execute your sales strategy. He is a life-long entrepreneur with 20 years of experience in the software space and a passion for helping organizations grow with consistent, predictable results.

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Q1: Examine Self
Explore why and how emotions like fear affect us when we prospect
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Q2: Empower Connection
How do concepts like empathy impact human connection
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Q3: Systems & Structure
Discussions about LEAN methodology and so much more
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Q4: Vision & Direction
The momentum that powers everything

Format of the Show

Each month we will break down one topic into 2 webinars. The first part is a probing discussion with a non-sales expert and the second part is a sales relevant reflection with a sales expert.  Our founder and CEO, George Brontén, is the host. 

Outside Perspective

The first episode of the month will deep dive with a topic expert and ask the hard questions. Questions like, What is Fear? Why Do We React Differently? Can Fear be "Managed?"

Inside Solutions

In the second episode of the month, we discuss the answers with a sales expert and reflect on what we learned, how it's relevant in sales, and provide actionable advice that you can put to use immediately.


Cognitive Biases Reflection with Howard Brown

Episode 5. Airing live on March 9, 2021

In this Inside Solution, three-time entrepreneur and former clinical psychologist Howard Brown provides insight on how cognitive biases affect sales professionals and customers. 


Howard Brown is the founder and CEO of ringDNA. Howard’s thought leadership on sales, entrepreneurship, and artificial intelligence have appeared on Bloomberg TV, FOX Businesses, Forbes, and Entrepreneur Magazine.
Howard is a frequent speaker at industry conferences such as Dreamforce and AWS Reinvent. He has been listed as one of the 100 Most Intriguing Entrepreneurs of 2019 by Goldman Sachs, and a top CEO according to Comparably.

Previous Episodes


play-button  Episode 4: Cognitive Biases (with Carey Morewedge) | OUTSIDE PERSPECTIVE | Carey Morewedge, professor of marketing at Boston University, explains the concept of cognitive biases and the latest research on how to "unbias."


play-button  Episode 3: Fear (with Dave Kurlan) | INSIDE SOLUTION | Sales development expert Dave Kurlan shares what salespeople and sales managers fear the most. In this episode, Dave gives practical advice on reframing limiting beliefs and preventing fear from hampering sales success. 



play-button  Episode 2: Fear (with Lee Gerdes) | OUTSIDE PERSPECTIVE | Lee Gerdes' stress-imbalanced brain led to eight long years of sleepless misery, which caused him to develop technology to support his own brain’s ability to relax. In this episode, learn how to embrace fear and use it to your advantage.



play-button  Episode 1: Introduction to the Series | George Brontén, founder & CEO of Membrain introduces the topic of this series, and gives valuable insight into how sales leaders and managers can help their teams to stop killing deals.



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“I just finished reading Stop Killing Deals and really appreciated your perspective. It is a must-read for any sales leader.”
David Jacobson, Sales Development Expert, Boston