Outside Perspective. Inside Solutions.

Sign Up Here



Empathy with Maria Ross

Episode 10. Airing live on May 25, 2021
9am CDT/16:00 CEST

In this Outside Perspective, we discuss how empathy can give businesses a competitive edge. Learn what an empathetic work culture looks like and how to have radically honest conversations. If you are interested in a "people first, then profit" approach you won't want to miss this one!  


Maria Ross  - From silicon valley marketing executive to TEDxSpeaker, Maria drives innovation in branding and messaging for businesses. She takes brand strategy to new heights by focusing on how empathy gives a competitive edge. Avid writer and podcast host, her latest book, The Empathy Edge, is out now.  

Propelling Success

In this webinar series, we challenge assumptions and behaviors that hinder momentum in 4 areas: Self, Others, Systemization, and Vision. We turn complex questions into actionable insights for salespeople, sales managers, and company leaders involved in complex B2B sales.

Join us every other Tuesday at 4 pm CEST for exciting and in-depth conversations.

Because HOW you sell is why you Win!

new prop 1
Q1: Examine Self
Explore why and how emotions like fear affect us when we prospect
new prop 2
Q2: Empower Connection
How do concepts like empathy impact human connection
new prop 3
Q3: Systems & Structure
Discussions about LEAN methodology and so much more
new prop 4
Q4: Vision & Direction
The momentum that powers everything

Show Format

One topic per month is divided into two webinars.

Part one is a deep dive discussion with a specialized expert who provides an Outside Perspective on the topic.

In Part two we build on that discussion with a sales expert who offers Inside Solutions on the topic.



Host, George Brontén, is the founder & CEO of Membrain, the world's first Sales Enablement CRM that makes it easy to execute your sales strategy. He is a life-long entrepreneur with 20 years of experience in the software space and a passion for helping organizations grow with consistent, predictable results.

Previous Episodes


play-button  Episode 9: Trust & Listening (with Charles H. Green) | INSIDE SOLUTION | In this Inside Solution, we discuss how trust affects selling with Charles H. Green, who literally wrote the book on Trust-Based Selling. Tune in to hear how to build long-term relationships through collaboration with your customer. You won’t want to miss this one! 

Kirk Kinnell SEC

play-button  Episode 8: Trust & Listening (with Kirk Kinnell) | OUTSIDE PERSPECTIVE | Former hostage negotiator Kirk Kinnell shares his training models for conflict resolution, decision margin, and de-escalation of force. Learn the secret to fast-tracking trust from one of the most sought-after company trainers in the world. A must-watch to improve listening and influencing skills and achieving better outcomes in business negotiations.  


play-button  Episode 7: Coaching (with Keith Rosen) | INSIDE SOLUTION | Keith is the CEO of Profit Builders and a pioneer of management coach training. He gives insight into how coaching can improve your customer experience and create the desired, long-term culture shift and positive change companies want. Pulling insight from our last episode with Kjell Enhager, we discuss why managers, not the sales training, develop sales champions. 

Screen Shot 2021-03-24 at 4.58.25 PM

play-button  Episode 6: Coaching (with Kjell Enhager) | OUTSIDE PERSPECTIVE |Kjell is a coach in business, culture, and sports. He has lectured in front of hundreds of thousands of people and has coached some of the biggest superstars and companies in Sweden and abroad.


play-button  Episode 5: Cognitive Biases (with Howard Brown) | INSIDE SOLUTION |Howard is the founder and CEO of ringDNA. As a three-time entrepreneur and former clinical psychologist, he provides valuable insight into how cognitive biases affect sales professionals and customers. 


play-button  Episode 4: Cognitive Biases (with Carey Morewedge) | OUTSIDE PERSPECTIVE |Carey K. Morewedge is a Professor of Marketing and Everett W. Lord Distinguished Faculty Scholar in the Questrom School of Business at Boston University. He explains the concept of cognitive biases and the latest research on how to "unbias."


play-button  Episode 3: Fear (with Dave Kurlan) | INSIDE SOLUTION |
Objective Management Group Founder and CEO, Dave Kurlan shares what salespeople and sales managers fear the most. In this episode, Dave gives practical advice on reframing limiting beliefs and preventing fear from hampering sales success. 


play-button  Episode 2: Fear (with Lee Gerdes) | OUTSIDE PERSPECTIVE |Lee Gerdes' stress-imbalanced brain led to eight long years of sleepless misery, which caused him to develop Cereset technology to support his own brain’s ability to relax. In this episode, learn how to embrace fear and use it to your advantage.


play-button  Episode 1: Introduction to the Series | George Brontén, founder & CEO of Membrain introduces the topic of this series, and gives valuable insight into how sales leaders and managers can help their teams to stop killing deals.

Quote Icon
“I just finished reading Stop Killing Deals and really appreciated your perspective. It is a must-read for any sales leader.”
David Jacobson, Sales Development Expert, Boston