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Change Management with Iiro Pohjanoksa

Episode 18. Airing on September 28, 2021
9:00 CDT/16:00 CEST

In this Outside Perspective, we jump into the topic of change and why that is so hard for many us of, with top change management expert, Iiro Pohjanoksa. Join us to learn some fundamental mistakes to avoid when trying to implement change.

Iiro Pohjanoksa -

Iiro is an international change management and digital services professional with a track record of over 15 years in managing director and consultancy positions. He is currently a Business Development Director at MPS Enterprises, where he is responsible for consumer business operations (MPS Lifeworks).  He also actively consults, trains, and coaches corporate clients in versatile industries.

Propelling Success

In this webinar series, we challenge assumptions and behaviors that hinder momentum in 4 areas: Self, Others, Systemization, and Vision. We turn complex questions into actionable insights for salespeople, sales managers, and company leaders involved in complex B2B sales.

Join us every other Tuesday at 4 pm CEST for exciting and in-depth conversations.

Because HOW you sell is why you Win!

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Q1: Examine Self
Explore why and how emotions like fear affect us when we prospect
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Q2: Empower Connection
How do concepts like empathy impact human connection
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Q3: Systems & Structure
Discussions about LEAN methodology and so much more
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Q4: Vision & Direction
The momentum that powers everything

Show Format

One topic per month is divided into two webinars.

Part one is a deep dive discussion with a specialized expert who provides an Outside Perspective on the topic.

In Part two we build on that discussion with a sales expert who offers Inside Solutions on the topic.



Host, George Brontén, is the founder & CEO of Membrain, the world's first Sales Enablement CRM that makes it easy to execute your sales strategy. He is a life-long entrepreneur with 20 years of experience in the software space and a passion for helping organizations grow with consistent, predictable results.

Previous Episodes


play-buttonEpisode 17: Symbiosis  (with Dave Brock) | INSIDE SOLUTION |In this Inside Solution, we reflect on how fungi collaboration has anything to teach us in the arena of sales with top sales expert, Dave Brock.

Daniella Floss

play-buttonEpisode 16: Symbiosis (with Daniella Floss) | OUTSIDE PERSPECTIVE |Join us as we explore a very scientific angle relating to symbiosis from top Mycorrhiza researcher, Daniela Floss. Tune in to hear some fascinating facts about how fungi collaborate across a vastly complex trade network and how that could possibly apply to sales!


Mike Kunkle

play-buttonEpisode 15: Systems Thinking  (with Mike Kunkle) | INSIDE SOLUTION |We dive into how systems thinking can be applied to the arena of sales with highly-respected sales transformation architect and sales enablement expert, Mike Kunkle. Tune in for practical examples, methodologies, and recommendations for how to double your revenue by applying systems thinking!



play-buttonEpisode 14: Systems Thinking (with Ross Arnold) | OUTSIDE PERSPECTIVE |In this outside perspective, we dive into what systems thinking is and how crucial it is to navigate the complexity of our modern world. As senior research engineer for the Department of Defense, Ross Arnold, brings a highly informed perspective to this discussion. This introduction to systems thinking is a must-watch for those involved in decision-making!


play-buttonEpisode 13: Connection (with Colleen Stanley) | INSIDE SOLUTION |We dive into how connection affects sales teams with the leading sales expert on emotional intelligence in sales, Colleen Stanley. Learn what it means to build resilient sales teams that are self-aware, other aware, AND consistently achieve sales goals. Tune it for some tips that both sales managers and sales reps can use to improve the most important thing in sales, relationships!  

Michelle Tillis Lederman

play-buttonEpisode 12: Connection (with Michelle Tillis Lederman) | OUTSIDE PERSPECTIVE |We dive into what it means to connect as humans with top networking expert and best-selling author Michelle Tillis Lederman. Learn what it means to have the mindset of a connector and even how introverts can be good connectors. Tune in for tips on how you can improve your connections. 

Lisa McLeod

play-buttonEpisode 11: Empathy (with Lisa McLeod) | INSIDE SOLUTION | We discuss how empathy can help sales organizations accelerate revenue growth, increase competitive differentiation, and ignite emotional engagement. Tune in to learn how sales teams who truly want to make a difference, outsell transactional sellers from best-selling author and speaker Lisa McLeod.  


play-buttonEpisode 10: Empathy (with Maria Ross) | OUTSIDE PERSPECTIVE |We discuss how empathetic work cultures give businesses a competitive edge with Maria Ross, author and founder of brand consultancy, Red Slice. If you are ready to have radically honest conversations, you won't want to miss this one! 


play-button  Episode 9: Trust & Listening (with Charles H. Green) | INSIDE SOLUTION | In this Inside Solution, we discuss how trust affects selling with Charles H. Green, who literally wrote the book on Trust-Based Selling. Tune in to hear how to build long-term relationships through collaboration with your customer. You won’t want to miss this one! 

Kirk Kinnell SEC

play-button  Episode 8: Trust & Listening (with Kirk Kinnell) | OUTSIDE PERSPECTIVE | Former hostage negotiator Kirk Kinnell shares his training models for conflict resolution, decision margin, and de-escalation of force. Learn the secret to fast-tracking trust from one of the most sought-after company trainers in the world. A must-watch to improve listening and influencing skills and achieving better outcomes in business negotiations.  


play-button  Episode 7: Coaching (with Keith Rosen) | INSIDE SOLUTION | Keith is the CEO of Profit Builders and a pioneer of management coach training. He gives insight into how coaching can improve your customer experience and create the desired, long-term culture shift and positive change companies want. Pulling insight from our last episode with Kjell Enhager, we discuss why managers, not the sales training, develop sales champions. 

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play-button  Episode 6: Coaching (with Kjell Enhager) | OUTSIDE PERSPECTIVE |Kjell is a coach in business, culture, and sports. He has lectured in front of hundreds of thousands of people and has coached some of the biggest superstars and companies in Sweden and abroad.


play-button  Episode 5: Cognitive Biases (with Howard Brown) | INSIDE SOLUTION |Howard is the founder and CEO of ringDNA. As a three-time entrepreneur and former clinical psychologist, he provides valuable insight into how cognitive biases affect sales professionals and customers. 


play-button  Episode 4: Cognitive Biases (with Carey Morewedge) | OUTSIDE PERSPECTIVE |Carey K. Morewedge is a Professor of Marketing and Everett W. Lord Distinguished Faculty Scholar in the Questrom School of Business at Boston University. He explains the concept of cognitive biases and the latest research on how to "unbias."


play-button  Episode 3: Fear (with Dave Kurlan) | INSIDE SOLUTION |
Objective Management Group Founder and CEO, Dave Kurlan shares what salespeople and sales managers fear the most. In this episode, Dave gives practical advice on reframing limiting beliefs and preventing fear from hampering sales success. 


play-button  Episode 2: Fear (with Lee Gerdes) | OUTSIDE PERSPECTIVE |Lee Gerdes' stress-imbalanced brain led to eight long years of sleepless misery, which caused him to develop Cereset technology to support his own brain’s ability to relax. In this episode, learn how to embrace fear and use it to your advantage.


play-button  Episode 1: Introduction to the Series | George Brontén, founder & CEO of Membrain introduces the topic of this series, and gives valuable insight into how sales leaders and managers can help their teams to stop killing deals.

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“I just finished reading Stop Killing Deals and really appreciated your perspective. It is a must-read for any sales leader.”
David Jacobson, Sales Development Expert, Boston