Welcome To

STOP KILLING DEALS

Exploring four fundamental areas that
affect sales performance

LATEST EPISODE: HIGHLIGHT REEL

Empathy 

Enjoy fresh reflections and highlights from TedxSpeaker and Brand Expert Maria Ross, who will discuss how empathetic work cultures give businesses a competitive edge. Reflecting on this episode, best-selling author and speaker Lisa McLeod talks about how sales teams who truly want to make a difference, outsell transactional sellers. 
 
 
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Examine Self
Explore why and how emotions like fear affect us when we prospect
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Empower Connection
How do concepts like empathy impact human connection
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Systems & Structure
Discussions about LEAN methodology and so much more
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Vision & Direction
The momentum that powers everything

Propelling Success

From the demons in our subconscious and the habits that hurt our relationships, to the systems that hold us back and the reasons we get out of bed, we’re getting to the bottom of sales ineffectiveness. The Outside Perspective episodes are topic deep dives with experts, followed by reflections with a sales expert in Inside Solutions.

We turn complex questions into actionable insights for salespeople, sales managers, and company leaders involved in complex B2B sales.

Because HOW you sell is why you Win!

 

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Host, George Brontén, is the founder & CEO of Membrain, the world's first Sales Enablement CRM that makes it easy to execute your sales strategy. He is a life-long entrepreneur with 20 years of experience in the software space and a passion for helping organizations grow with consistent, predictable results.

 

Previous Episodes

Lisa McLeod


Episode 23: Empathy  
HIGHLIGHT REEL  
Maria Ross & Lisa McLeod

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Kirk Kinnell SEC

Episode 22: Trust & Listening
HIGHLIGHT REEL 
Kirk Kinnell and Charles H. Green

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Episode 21: Cognitive Biases & Coaching
HIGHLIGHT REEL  
Howard Brown, Kjell Enhager, and Keith Rosen

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DaveKurlan

Episode 20: Fear & Cognitive Biases
HIGHLIGHT REEL
Lee Gerdes &
 Dave Kurlan

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Episode 19: Symbiosis 
INSIDE SOLUTION | Sharon-Drew Morgen
Inventor Buying Facilitation 

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Episode 18: Change Management
OUTSIDE PERSPECTIVE |
Iiro Pohjanoksa
Managing Director MPS Lifeworks

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Episode 17: Symbiosis
 
INSIDE SOLUTION | Dave Brock
 
Founder & CEO Partners in Excellence

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Daniella Floss

Episode 16: Symbiosis 
OUTSIDE PERSPECTIVE | Daniela Floss
Rhizosphere Research Manager Valent BioSciences

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Mike Kunkle


Episode 15: Systems Thinking
INSIDE SOLUTION | Mike Kunkle
Vice President SparxiQ

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Ross-Arnold


Episode 14: Systems Thinking
 
OUTSIDE PERSPECTIVE |
Ross Arnold
Senior Research Engineer Department of Defense 

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Colleen-Stanley


Episode 13: Connection
 
INSIDE SOLUTION |
 Colleen Stanley
President SalesLeadership

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Michelle Tillis Lederman


Episode 12: Connection
OUTSIDE PERSPECTIVE |
Michelle Tillis Lederman
Founder & CEO Executive Essentials

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Lisa McLeod


Episode 11: Empathy
 
INSIDE SOLUTION |
 Lisa McLeod
Founder Mcleod & More  

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Episode 10: Empathy
 
OUTSIDE PERSPECTIVE | Maria Ross
Founder Red Slice 

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Charles-Green


Episode 9: Trust & Listening
 
INSIDE SOLUTION | Charles H. Green
Founder Trusted Advisor Associates

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Kirk Kinnell SEC


Episode 8: Trust & Listening
 
OUTSIDE PERSPECTIVE | Kirk Kinnell
Former hostage negotiator 

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Episode 7: Coaching
 
INSIDE SOLUTION | Keith Rosen  
CEO Profit Builders

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Episode 6: Coaching
 
OUTSIDE PERSPECTIVE | Kjell Enhager
Elite Sports Coach 

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Episode 5: Cognitive Biases  
 
INSIDE SOLUTION | Howard Brown  
Founder & CEO ringDNA. 

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Episode 4: Cognitive Biases
OUTSIDE PERSPECTIVE | Carey Morewedge
Professor, Questrom School of Business, Boston University

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DaveKurlan


Episode 3: Fear
INSIDE SOLUTION | Dave Kurlan
Founder & CEO, Objective Management Group 

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Lee

Episode 2: Fear 
OUTSIDE PERSPECTIVE| Lee Gerdes
Founder and CEO, Cereset 

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Episode 1: Launch 
George Brontén
Founder & CEO Membrain 

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“I just finished reading Stop Killing Deals and really appreciated your perspective. It is a must-read for any sales leader.”
David Jacobson, Sales Development Expert, Boston