Live Webinar October 13 | 4 pm CEST / 10 am EDT
Leading teams are using it to strengthen prospecting, pipeline management, account growth, coaching, and sales process execution.
Join us as we explore how B2B sales teams can shift to apply AI in ways that improve execution, consistency, and sales performance.
→ Why AI without structure can create more noise than value
→ How to embed AI into real sales workflows
→ The role of context in making AI more effective
→ Practical ways to use AI across the sales cycle
→ How to turn best practices into scalable team capability

Henrik Öquist
This session is hosted by Henrik Öquist, CEO of Membrain.
Henrik Öquist brings deep expertise at the intersection of product knowledge and the sales profession. With years of experience building solutions that support how sales teams actually work, he combines strategic thinking with hands-on knowledge of what drives real performance in B2B sales.
From north to south, east to west, Membrain has thousands of happy clients all over the world.