Lime vs Membrain

Choosing the right CRM is crucial for growth oriented businesses. With thousands of CRMs available, how do you choose?
We've broken down two popular platforms to help you decide.

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Lime

A Swedish CRM from Lime Technologies for sales, marketing and customer service in one system. It comes with ready-made solutions for industries such as utility, real estate, membership and manufacturing, configured by Lime’s own consultants. Data is stored in Sweden, or on your own servers.

Membrain

The Sales Growth CRM for B2B teams. Membrain remembers how your organization sells: your process, your playbooks, every deal and account. Insight Engine, the AI built into it, uses that memory to guide each rep toward the next step, from first prospect to account growth.

The honest short version

Both are strong CRMs. They are built for different jobs.

Choose Lime if:

  • You want sales, marketing and customer service in one system.
  • Your industry has a ready-made Lime solution, such as utility, real estate or membership.
  • You need data stored in Sweden, or the CRM on your own servers.

Choose Membrain if:

  • Your growth depends on how your team sells, deal by deal.
  • You want your sales process followed in every deal, by every rep.
  • You want to see where to coach, from real deal behavior.

Lime vs Membrain Side by side 

Both are strong CRMs. They are built for different jobs.

Lime Membrain
Built for Sales, marketing and customer service in one CRM, tailored by industry. Purpose-built for B2B sales teams, from first prospect to account growth.
Your sales process A visual standard pipeline that follows your sales process step by step. Your stages, rules, qualifiers and exit criteria, built into every deal.
Guidance in the deal AI agents score deals generally and suggest a next best action. Insight Engine flags incomplete steps and missing stakeholders against your own process.
When a rep leaves Customer history and saved emails stay in the CRM. The process step, the playbook on it and the map of who decides stay in the deal. The next rep picks up where the last one stopped.
Playbooks and enablement Sales training and change management as a consulting service (Lime Intenz). Playbooks and content on the process step where the rep needs them.
Coaching KPI dashboards and individual goals show who needs extra support. Elevate: coaching plans, skill assessments and a performance score per rep.
Account growth ERP orders and invoices on the customer card. Account plans, a growth grid and untapped potential per account, kept even when the team changes.
Setup Configured by Lime’s own consultants, typically 2 to 6 months. Configured to your own sales process. Onboarding depending on complexity but can be as fast as 2 weeks.
List Price Sales from €55 per user and month, minimum 10 users. From €49 per user and month (Prospecting), €69 (Active Pipeline).

CS Group pic

Membrain's team is full of heart and dedicated to ensuring not just customer satisfaction, but customer success. If you're not winning, we're not winning.

Outlandishly Good Customer Service

When something stops your team in the middle of the quarter, you need someone who understands both the system and the sales problem behind it. Membrain’s support team is made up of skilled business professionals, trained to see the problem from your side. They are there for both Europe and the US, at no extra cost, for customers in 80+ countries.

With Lime CRM, support is open weekdays from 8.00 to 17.00 CET and goes to the contact person you appoint as Lime administrator. Help with your custom adaptations is billed at consulting rates once the warranty period ends.
With Membrain, we solve problems together with you, so a system question never pulls a sales manager away from coaching the team.

 

What Strategic Sales Leaders Say

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Sven-Erik Gustafsson
Sales Director at Scania Mining
We looked at CRM tools, but none really worked with the sales process we had developed. We needed more. We have long sales cycles, with different types of key performance indicators, and many personalities involved in a complex sale.
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Nate Lelle
Executive Vice President at Meyer-Najem Construction
Using Membrain’s Playbook capabilities has kept not only my team, but me, consistently moving prospects through the sales process to a more predictable outcome. Our win rates have doubled with the help of Membrain.
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Roberto Scott
Sales Director at Analitek
Membrain was a game changer. It helped us to the next stage of our growth journey, and scale with a standard process in place. We increased quota attainment from ~50% before Membrain to 104%. It’s very intuitive and easy to teach. It just works.

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