Creating a new company or contact in Membrain? Don't miss this! We've updated these key dialogues with some really helpful capabilities that is sure to make the day of any sales professional easier.

When creating a new company, it can be a bit of a pain to enter all the basic information such as their address, main phone number and trying to find all their various social profile pages. When creating contacts it's also very helpful to further augment this with things like their title and if possible, their much sought after phone number. 

We've made a seemingly small, but really quite big update here in the new company and new contact dialogues. At first the the changes are hard to spot, but we've added a domain field in the new company dialogue, and moved the email field up top in the new contact dialog. Why?

Creating a new contact

Well, if you start by entering the email adress of a new contact, Membrain will actually search for key information on that contact for you. First name, last name, title, social media profiles and (if available!) their phone number, among other pieces of information.

We're also helping you find duplicate contacts in this dialog now. So if you enter an email that already exists, Membrain will highlight this for you. 

Creating a new company

If you're creating a new company, you can choose to start with either the company name or enter the more precise website address if you have it easily accessible. Membrain will then try to complete the soon-to-be created company with more information such as their address, main phone line and more. If you start with the company name, you'll get a few suggestions that matches that name, if you start with the domain you will get more specific results.

We understand that sales people have a lot on their plates, and we hope that this new addition makes your day just a little bit more efficient, and a bit more happily pleasant.

Many things in Membrain rely on filters to show you exactly the information you want to see. Previously it hasn't been possible to use information found in free text formats such as text fields, street adresses, city names and many more similar cases. Now you can do this, and also more easily see a preview of what the filter will show. Additionally you can now create filters from places like the automated report page itself. 

Text filters

The text filter capability has been added in a very flexible and powerful way, and you have some options here:

• Starts with - This matches the text you input in the filter with what the information in the field starts with
• Ends with - Similarly to above, this matches the text you input in the filter with what the information in the field end with
• Contains - This is the default choice and the easiest one to use. It will try to find any matches that contains the text you put in the filter regardless of it's in the beginning, middle or end.
• Is - This is what to use when you want to be really specific. The value needs exactly match your input to show up.
• Has any value - This is a great way to find what companies, contacts or similar has any information added to them in a field. Great to use to find people that "has any value" such as a phone number or email address and such.
• Has no value - Similar to the one above, it's great for house-cleaning. This can be used to identify things such as contacts that don't have a title, phone number and such.
• Wildcard - The wildcard allows you to get a bit more creative and use the * character to search for things such as "C*O" as a title and see all contacts that appear. 

Filter Preview

We also took some steps forward in showing you a preview inside the filter setup itself what you are going to see when using the completed filter.

Sometimes when creating filters in a view like the pipeline view or prospect list other things (such as the process selector) can make it more difficult to understand and get a feeling for what exactly the filter itself will show. This is particularly true and useful for automated reports and exports. 

Creating and Editing filters from new places

Another thing that made creating automated reports a little convoluted is that you had to go back and forth between the automated report view and the view you created the filter for (the prospecting list or the sales project list for example). It wasn't possible to create filter right from there.Well, we fixed that as well!

Now you can create and edit filters right from the automated report page which saves a lot of time and eliminates the confusion to work around the view specific settings as mentioned before. Along with the new filter preview we hope this makes it easier than ever to get exactly the information you want in both views and reports. 

So make today the day to test the new filters, and the new automated reports! It's quickly becoming a very powerful way to get the information you want to see in several different ways and we're looking forward to seeing all the creative ways you can use these capabilities.

As you log in today you will quickly notice that we've moved a small, but central, part of Membrain: The dropdown list where you select who's sales projects, prospects, companies, calendar, etc you want to see.

Wait, so where is it now?

You can now find this selector in the same place as all the other things you use to control what exactly you want to see. It now fits snugly in with the controls you use to control which process, which status, etc to see in various views.

Why did we move it?

We realize changes like this can be a little disorienting and it can take some time to get used to (muscle memory is a powerful thing). However, we never do them without good reason. The primary goal for us was to collect all the things you use to choose what you want to see in all of the views in Membrain. It just makes sense to have them all in one place. 

For new users who haven't yet gotten familiar with this, we consistently received feedback that it was out of the way, and it visually blended together with the search and freetext filter controls. It got a little messy there. Hopefully this change addresses this.

Hey, there is also a bonus benefit with this!

The dropdown now uses the normal Membrain "multi-select" values in views like the sales pipeline, the sales project list, prospect view and several others. This means that previously you could only see "all", "all for a team" or one single person at a time.

Now you can mix and match to your hearts delight and quickly see exactly the people you want to see. 

The Playbooks found in the Excellence tier of Membrain are incredibly powerful. They can enable you to dynamically change your approach to any given opportunity. It's a great way to make it easy for everyone on the team execute your process and ensure thatsaid process is relevant and helpful in every single deal. That said, getting started can be a bit daunting. So, here is a short How To-video on how to set up Playbooks in Membrain. We hope it's helpful!

 

 

 

 

 

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Using marketing automation software has made it easier than ever to generate and nurture marketing-qualified leads. These need to be passed on to your sales team at the right time to follow-up, qualify and move into your pipeline.When it comes to assigning these leads to the right sales person, things can get complicated. It often becomes a manual exercise to assign each lead to each sales person. Not anymore!

Using the Hubspot integration you can now assign newly created prospects to exactly the right person in your team. You will find this update by going to the Membrain and into the admin view, clicking on the integrations tab and going into the page where you configure your Hubspot integration.

When you go into the "contact sync" and click on one of the list with the "create prospect"-action there is now a new field that let's you select how you want to handle the leads that come into this prospecting campaign through the integration. The choices available are:

• Unassigned - This leaves the prospect unassigned, to allow for a "first come first serve" approach, or having somebody manually assigning the prospects.
• Hubspot Owner - This looks at the contact "Hubspot Owner" inside of Hubspot and tries to match this up to any Membrain user based on name or email address.
• Teams - This allows you to select a team to get the leads that enter this campaign. This will create a "round-robin" distribution of leads as they come into Membrain. Four leads in a 3 person team would then be assigned like this: The first goes to person A, the second to Person B, the third to person C and then back to Person A for the fourth lead, and so on.
• Users - This options quite simply let's you assign all prospect in a campaign to a specific person in your team.
• Hubspot Properties - Finally you can use a text field in Hubspot to map to who you want to assign the prospect to. Our recommended approach here is to create a text field in Hubspot and use Hubspot Workflows. This allows you to set the value in that field based on whatever properties you want to use to drive lead assignment. If that field is manually populated inside of Hubspot we recommend using the email to map it out as people tend to be more accurate when entering email addresses than people's names.

Something to keep in mind:

• The property you want to use to assign prospects with needs to be set in Hubspot before(!) the prospect is created in Membrain.
• This is not a two-way sync of this property, so if the field is blank when the prospect is created it will be blank in Membrain.
• If the property is changed in Membrain after the prospect is created, it's not going to be synced back to the field in Hubspot.

We're excited to have this update to this integration in place and hope that it will make your life a lot easier, and create a more accurate and controllable approach to assigning new marketing-generated prospects to your team. If you have any questions at all on this, please reach out to support@membrain.com and we will respondly as quickly as possible to help in any way we can.

Act-On is one of the fastest growing marketing automation platforms in the world today. That sales and marketing alignment has been a challenge for many organizations is no secret. That's what makes this integration so exciting!

Act-On’s integrated approach to marketing automation provides all the functionality you want in an accessible, simple-to-use workspace. Their user-friendly platform puts powerful marketing tools at your fingertips, making campaigns and programs easier and faster. Combining this with the award-winning capabilities of Membrain opens up a world of possibilities.

This new integration will allow you to execute and coordinate sophisticated marketing efforts with your sales team. Formalize an agreement between marketing and sales on what a good lead looks like, and how sales should follow up on it. Then put the integration in place to visualize this and seamlessly automate all those areas where things can fall between the cracks.

• Producing marketing qualified leads to your sales team, and want all the relevant information already populated in Membrain? No problem! 
• Was that prospect or opportunity a really great fit, but not yet ready? Let sales pass it back to marketing for additional nurturing. 
• Want to be able segment your marketing database using insight provided by the sales team? Sure!
• Would you like to be able to tailor your marketing based on where they are in their decision process? Well, you see where we are going with this. There are so many tantalizing possibilities with this new capability.

We're currently rolling this integration out to all of our clients, but if you want to ensure access as early as possible, just send us a line at support@membrain.com and we'll fast-track you in this rollout!

Sometimes, you simply need to do a manual import. Despite the clever integrations, bulk-adding and various automations possible in Membrain today, sometimes you just need to add a list of leads, prospects or target accounts easily to a prospecting campaign. For this reason, we've made some nifty updates on importing prospects.

Previously there was a bunch of workarounds needed to easily get those details into Membrain, and getting prospect campaign specific information in was quite tedious. No more!

Now you can easily import prospect specific information easily into Membrain. Want to bring in that third-party list you purchased, the participant list from breakfast seminar or announcement webinar you just held? The applications are naturally many. Just import it directly, along with any specific information you want to be able to see.

Just follow these easy steps:

• Create (if needed) the prospecting campaign you want the prospects to end up in, along with any potential new custom fields needed
• Go to the prospecting view, and select the specific campaign you want to import into
• In the dark gray toolbar at the top of the page, the "import" button should now light up and become available
• Click on "import" and now the import wizard will guide you through the remaining steps

It doesn't get much easier and more streamlined. We hope you'll find this update really helpful!

There can be a big difference between the smaller accounts in your portfolio and the strategic accounts that can - for better or worse - transform your business. Now you can visualize all this company hierarchy information in one single overview!

These accounts are usually a lot more complex. You often need to navigate many different branches, locations and stakeholders that are distributed both politically and geographically. It's difficult to gain an overview. If you're on the Excellence tier of Membrain you already have the company hierarchies and organizational chart as a helpful tool.

For this reason we've added a new company hierarchy visualization capability that makes it even better!

When you are in an account that has subsidaries in the company hierarchy, you can now go to the dark toolbar at the top of that page and toggle on all of the current and historical sales efforts, contacts and activities.

This transforms the page from looking only at the current company information and now shows all of the aforementioned information on a global account level. It's a great way to see absolutely everything that's happened, everyone who is engaged and all of the activities that have been taking place.

Sometimes, a simple number doesn't give you what you need.What do you do then? Well, say hello to a new capability in Membrain: The calculation field!

Capturing vital numbers and key dates are naturally central to managing your prospects, opportunities and pipeline. It can help us produce forecasts, plan our resources, coordinate with other departments and more. It's essential.

But sometimes a simple number or a date doesn't help you all the way. It's at times like this you have to bring data out of Membrain to work some Excel magic into the mix. That can be cumbersome and leave you feeling: Oh, it would be great if I could just do this right inside of Membrain.

If you are on the Excellence tier of Membrain the new Calculation field minimizes, hopefully eliminates, that scenario!

This new capability allows you to create a new custom field that you can use on a company, prospect, sales project or even contact and do Excel-like formulas right inside of Membrain.

What would I use it for?

Here are just some examples that you can use this for, but you can definitely be really imaginative on how to use this great addition:

• Add up a group of scorecard fields to produce a total value, or an average
  Use that aggregate as a qualifiying tollgate in your process to determine if you should invest more time and resources into an opportunity!
  
  
• Calculate a total contract value
  If you are capturing several different things in your process and you want to add it all up to produce a total contract value that takes the numbers of "services" and "widgets" you can get a total
  
  
• Visualize commission for your sales team
  If you have a fairly straight-forward compensation structure you can use calculation fields to take the sales project value and multiply it with another value to show the sales person what kind of commission to expect if they bring a deal in
  
  
• Split revenue by fiscal year
  Using total contract value as your sales project value but have a monthly revenue model? Use a calculation field to see how much of that revenue will be brought in on this fiscal or calendar year. Take the sales project value, divide it by 12, look at how many months are left in the year compared to the estimated closing date of the sales project and voila!
  
  
• Calculate risk in your delivery
  How long will you need to safely deliver something to your client? Is the deal too big and a delivery date custom field is telling you you won't be able to promise delivery on time? Great! Now you are made aware of this and can act accordingly, remember a sales is not the end of the journey, but the beginning of a relationship.

How do I set it up?

This is found in the same place as all the other custom fields such as numbers, lists, dates etc. You can reach it by using the Membrain menu and going to the the main Admin page, right under the custom fields header on that page. You can also find it directly from inside of the prospecting campaign editor or sales process editor where you can also create and edit your custom fields.

See this article in the Membrain Help Center to help you get started and give more practical instructions.

There is naturally a lot more you can do here, but we hope these examples can spark your imagination and get you started. This capability is available today, for all Membrain clients on the Excellence tier.

The Membrain Meet calendar feature is a a great way to minimize the effort needed for everyone involved in setting up meetings. Simply sharing a link along with a courteous invite can eliminate a lot of frustrating both for seller and buyer. We've now added another piece of the puzzle to make this even easier.

When inviting somebody to pick the time that works best for them, directly out of your calendar, the next thing everybody needs to know is naturally how to connect on that time and date.

Should you call them up? Do you want to use an online meeting service? Do they want to come to your office or have you come to theirs?

Now you can add "ways to meet" to your Membrain Meet calendar. Ask them to input their phone number, request an online meeting or input a visiting address to easily find their offices. You can configure these options easily and customize this to present any options you ca

Visit the Membrain Help Center for an helpful article on how to set this helpful feature up easily. This is something both you and your clients are going to appreciate a lot every time it's time to find that elusive meeting time. We hope you'll really like it!