Automated events in Membrain can be used for a number of reasons. Send a celebratory email to the team when you win, send a heads-up to operations when you've reached a key milestone in your process, notify somebody that a lead has been assigned to you, and so on.
You now also have the ability to send an email to the designated coach of the owner of a prospect and sales project. This can be used in a variety of ways:
- Keep the sales coach aware of risks or issues that appear in opportunities that they can help adress
- Alert the sales coach that a prospect or sales project haven't had any activity or progress in quite a while
- Notify the coach that a prospect has been disqualified, or a deal has been lost. This helps keep everyone in the loop and makes it easier to review what happened, and how the approach can be improved going forward
There are many ways to use automated events, and adding the possibility to notify the sales coach via email in both prospecting and sales projects is a very practical addition to help keep the coach on top of everything that happens for the team.
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