Elevating the sales profession

By helping people and organizations grow.

Our mission

To elevate the sales profession by designing technology and tools and by partnering up with people who share our mission and values.

We believe that the sales profession is one of the most important jobs on the planet. It's also one of the most challenging. Sales drive company revenue. Revenue pays salaries to feed and nourish families. Sales professionals help buyers to improve the outcome and growth of their companies, thereby enhancing the lives of many more. 

Why we do it

In 2010, our founder, George Brontén, experienced significant difficulties when growing his sales team at a previous company. He admits making "all the mistakes in the book," including making faulty assumptions - such as CRM systems being helpful for salespeople. After these realizations, he spent significant time learning about what's needed to truly help sales teams achieve excellence in a complex b2b sales environment.

With a strong passion and the vision to elevate the sales profession, George and the team set out to design Membrain as the world's first Sales Enablement CRM that places HOW to sell front and center and launched it to the world in May 2012.

Our core values

We believe that work becomes meaningful when it helps us grow, as individuals and professionals, and that small teams with purpose and passion can move mountains.  The key values that we live by:

  • Don’t go with the flow

    The law of least resistance leads to mediocre experiences. Challenge the norm; find new ways of doing things and new solutions to problems.

  • Be professional

    Do what you set out to do, keep your promises, and never blame others, or circumstances. By doing so, you will gain the respect of others and build trust - upon which relationships are built.

  • Always improve & innovate

    What is good enough today will not be sufficient tomorrow. For your undertakings and relations to grow, you must continually improve all aspects of them.