Elevating the sales profession

Our vision: elevating the sales profession to improve the lives of many

Sales drive company revenue. Revenue pays salaries to feed and nourish families. B2B sales professionals help buyers to improve the outcome and profits for their companies, thereby improving the lives of many more. It is our belief that the sales profession is one of the most important professions on the planet. It's also one of the most challenging. 

Our mission

Grow individuals and their companies with skill, technology, and tools.

How we do it

We follow and participate in the latest research regarding success factors in complex b2b sales. We always listen and learn. We discuss ideas with the top minds in the field - academics and practitioners alike. Then we marry sales theories with software to drive successful behaviors in daily operations.