To elevate the sales profession by designing technology and tools and by partnering up with people who share our mission and values.
We believe that the sales profession is one of the most important jobs on the planet. It's also one of the most challenging. Sales drive company revenue. Revenue pays salaries to feed and nourish families. Sales professionals help buyers to improve the outcome and growth of their companies, thereby enhancing the lives of many more.
In 2010, our founder, George Brontén, experienced significant difficulties when growing his sales team at a previous company. He admits making "all the mistakes in the book," including making faulty assumptions - such as CRM systems being helpful for salespeople. After these realizations, he spent significant time learning about what's needed to truly help sales teams achieve excellence in a complex b2b sales environment.
With a strong passion and the vision to elevate the sales profession, George and the team set out to design Membrain as the world's first Sales Enablement CRM that places HOW to sell front and center and launched it to the world in May 2012.
We believe that work becomes meaningful when it helps us grow, as individuals and professionals, and that small teams with purpose and passion can move mountains. The key values that we live by: