HOW YOU SELL is why you win

Most sales teams already know how they should sell. It just never shows up on a Tuesday afternoon. Membrain closes that gap.

Your growth plan doesn’t fail in the boardroom. It stalls in execution.

Buyers see a lot of offerings that look the same. What sets you apart is how your team engages with them, deal after deal. That’s where most growth plans quietly stall.

Every sales team has a process. Almost nobody follows it. Training fades within weeks because nothing connects it to the deal in front of the rep. When your best rep leaves, their playbook leaves too. And the forecast ends up as an opinion poll.

 

47% miss quota*

 

Sounds familiar:

* Source: CSO Insights
(47% of salespeople fail to reach their quota.)

 

Documenting how you sell was step one

For thirty years, sales organizations have tried to scale excellence by documenting the process and recording the data. That foundation matters. But a documented process doesn’t change what happens in the next call.

The next step is to learn from how selling actually happens, and feed that back into every seller’s next action. Membrain does both.

 

Membrain is the brain of your sales organization 

MEM is the memory of how you sell: your process, your playbooks, every deal and every account. BRAIN is Insight Engine, the AI that reasons over that memory and guides your team toward the next best move.

Memory without intelligence is just a database. AI without memory is just a guess. Put the two together and your whole sales organization gets sharper over time.

database_vs_people@2x

 

What Membrain helps you do

Execute your process. Your sales process lives inside every deal, so reps know the next step and leaders can see who’s following it.

Enable your team. Playbooks, content and objection answers show up in the deal where the rep needs them, not in a training deck nobody opens.

Coach effectively. See where each rep is stuck and coach on real deal behavior, not gut feel.

Optimize your strategy. Win/loss and performance analytics show what’s working, so you can improve it.

Insight Engine runs through all of it. It knows your process, your pipeline and your customers, so it can flag missing stakeholders, surface stalled deals and suggest the next step on the deal your rep is working.

Membrain B2B Growth Platform 2024 (3)

In addition to a CRM database, Membrain provides built-in productivity tools, such as email management with templates and snippets, shared calendars, and a content hub, as well as win/loss and performance analytics that enables sales leaders to coach more effectively and continuously improve strategy and process. We connect our platform to your other tools using native integrations and support for different integration platform-as-a-service providers, such as Zapier.

One platform, one memory

Membrain has four distinct products: Prospecting, Active Pipeline, Account Growth and Elevate. Insight Engine is the intelligence behind all of them. Every Membrain user gets it built in, and the full product takes it further. Start with one product or combine them any way you like. They all share the same memory, so nothing your team learns in one stage gets lost in the next.

It does all of these things by providing the tools to:

  • Identify and guide winning behaviors
  • Reinforce training and best practices
  • Automatically track goals and progress
  • Optimize based on robust win/loss analytics
  • Improve sales forecasting

Tools from Membrain:

Fewer point solutions and a flexible price model mean less spent on tools. We recommend putting the savings into strategy, skills and coaching.

Beyond Technology

You also need a clear sales strategy, a way to execute it and a structure for building your team’s skills.
That’s why we partner with leading sales experts. Some have built their frameworks, e-learning and content straight into Membrain Editions, ready to use from day one.

Find a partner

 

 

Results Seen By Our Clients

2 X
WIN RATE
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Nate Lelle
Executive VP at Meyer-Najem Construction
Using Membrain’s Playbook capabilities has kept not only my team but me, consistently moving prospects through the sales process to a more predictable outcome. Our win rates have doubled with the help of Membrain.
104 %
QUOTA ATTAINMENT
portrait-quota-attainment-membrain-testimonial-roberto
Roberto Scott
Sales Director at Analitek
Membrain was a game-changer. It helped us to the next stage of our growth journey, and scale with a standard process in place. We increased quota attainment from ~50% before Membrain to 104%. It’s very intuitive and easy to teach. It just works.
25 %
REVENUE INCREASE
Sven-Erik headshot
Sven-Erik Gustafsson
Sales Director at Scania Mining
We looked at CRM tools, but none really worked with the sales process we had developed. We needed more. We have long sales cycles, with different types of key performance indicators, and many personalities involved in a complex sale.
When HOW you sell matters

GIVE YOUR SALES ORG A BRAIN

See how Membrain remembers what your team learns and turns it into better conversations, better decisions and better outcomes.

Quote Icon
Membrain makes it easy to successfully execute your sales process and build a platform for predictable and sustainable growth
Bob Apollo, CEO of Inflexion Point

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