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    What is a sales strategy and how do you create one?

    The right sales strategy is critical to high sales performance. When a great sales strategy is aligned with appropriate sales process, methods, training, coaching, and technologies, sales teams can reliably knock the numbers out of the ballpark.

    by George Brontén

    Sales Mastery or Sales Enablement?

    I've worked with thousands of salespeople in many different industries. Professional selling is changing rapidly with technology-driven automation and commoditization resulting in more than one-third of sellers losing their jobs in the coming years.

    by Tony Hughes

    What is Sales Effectiveness and How Do You Measure It?

    What is sales effectiveness? If you ask a room of 100 sales professionals, you’ll likely get 100 different answers. Some will talk about performance against goals, while others may refer to revenue or profit. Many say effectiveness has to do with making better use of one’s time.

    by George Brontén • Editor's Pick

    How to visualize value to dramatically improve sales outcomes

    Few factors impact the success of a sale more than how you communicate the value that your product or service will bring to the customer. Yet many salespeople fail at having meaningful value conversations with their prospects.

    by George Brontén

    Why Membrain is the sexiest software in the sales industry, according to this expert

    “It’s the sexiest software to manage sales I’ve ever seen, and makes my job of managing and scaling the business easier.”

    by George Brontén

    Roller Coaster Case

    Today’s case covers a common issue with a new sales hire’s ability to meet their quota consistently in a complex B2B sales environment. A lack of confidence often leads to new reps pursuing many smaller deals.

    by Brian Kavicky
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