Putting sales effectiveness in the hands of your salespeople… literally
From the beginning of my career, I’ve worked to understand and improve sales effectiveness. I’ve studied what makes sales teams fail and what makes them succeed. I’ve looked at sales strategy, sales management, sales process, sales methodologies and sales techniques, and studied their impact and best practices.
Why digital marketing is failing in enterprise accounts
Companies with marketing departments that have invested huge amounts in digital marketing, marketing automation, content marketing, the digital buyer's journey and lead scoring are slowly realising - to their horror - the inconvenient truth.
Content marketing Has FAILED. What’s next?
When content marketing first rose to prominence around 2012-2013, it was touted as the next big thing for marketing and sales departments. It promised to deliver a steady stream of highly qualified leads directly into sales departments at a lower cost per lead than had ever been achieved before.
Map out your sales process - from prospect to customer
According to Objective Management Group’s statistics from evaluating more than 850,000 salespeople in 10,000 companies, 91 per cent of salespeople still don’t have, or don’t follow a formal, customised sales process.
Are Sales Goals Undermining Your Team’s Productivity?
Every sales leader knows that sales goals are critical to achieving high performance. Without them, salespeople have nothing to strive for, and no metric against which to measure them...
The Big (Sales) Short
The most gobsmacking aspect of “The Big Short”, Michael Lewis’ brilliant book and the resulting (and highly recommended) movie detailing the 2007-2008 collapse of the world financial markets, is how many supposedly brilliant people were totally blindsided.
