Content marketing Has FAILED. What’s next?
When content marketing first rose to prominence around 2012-2013, it was touted as the next big thing for marketing and sales departments. It promised to deliver a steady stream of highly qualified leads directly into sales departments at a lower cost per lead than had ever been achieved before.
Map out your sales process - from prospect to customer
According to Objective Management Group’s statistics from evaluating more than 850,000 salespeople in 10,000 companies, 91 per cent of salespeople still don’t have, or don’t follow a formal, customised sales process.
Are Sales Goals Undermining Your Team’s Productivity?
Every sales leader knows that sales goals are critical to achieving high performance. Without them, salespeople have nothing to strive for, and no metric against which to measure them...
The Big (Sales) Short
The most gobsmacking aspect of “The Big Short”, Michael Lewis’ brilliant book and the resulting (and highly recommended) movie detailing the 2007-2008 collapse of the world financial markets, is how many supposedly brilliant people were totally blindsided.
Four steps to sales training that supercharges sales effectiveness
According to the Association for Talent Development, $20 billion is spent on sales training in the US alone. With such a large investment, one might expect sales effectiveness to be on the rise, yet it isn’t.
18 Critical Questions CEOs Need to Ask Their Sales Managers
As a CEO or business leader, you need to have regular conversations with your sales managers. This is true regardless of your managers’ skill level.
