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    A Brief History of Lean Methodology in Sales

    Among manufacturers, the concept of Lean is well established and practically universal in its application. Along with Six Sigma and Just In Time (JIT), these approaches have transformed the manufacturing world so profoundly that it’s no longer possible to compete in manufacturing without some version of these practices in place.

    by George Brontén

    Podcast: Identifying an ideal customer profile with Bryan Whittington

    In the latest episode of the Art and Science of Complex Sales podcast, Paul Fuller sits down with Bryan Whittington, Founder of EBS Growth to talk about trigger events and project management in sales.

    by Paul Fuller

    How Much Does it Cost for Your Sales System to NOT be Sustainable?

    I often talk about the importance of developing a sales system that is consistent, scalable, and continually improved.

    But I haven’t really addressed the question of what happens when it’s NOT sustainable. The cost of not being sustainable is high, and, unfortunately, the vast majority of sales systems are not.

    by George Brontén

    Podcast: Building Processes with Ian Richardson

    In the latest episode of the Art and Science of Complex Sales podcast, Paul Fuller sits down with Ian Richardson, Managing Partner at Richardson and Richardson Consulting.  

    by Paul Fuller

    What Teams in Complex B2B Sales Need to Know About CPQ (Configure, Price, and Quote) Software

    Configure, Price, and Quote (CPQ) software can be a critical tool for increasing efficiency on a complex B2B sales team. But, like any software solution, whether it actually improves the effectiveness of your sales team (or not) depends on how it’s used. Here’s what leaders of complex B2B sales need to know about CPQ to make the best of it–and avoid the worst pitfalls.

    by George Brontén

    Podcast: Investing in yourself with Morne Smit

    In the latest episode of the Art and Science of Complex Sales podcast, Paul Fuller sits down with Morne Smit, certified leverage sales coach and Founder at Emerse. 

    by Paul Fuller
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