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    Don’t Be One of “Those” People

    If you’re not nurturing relationships, you’re throwing away good business and hot referral leads.

    by Joanne Black

    How to Ice Cream Boomerang the Best out of Your Sales Team

    Outstanding coaching can be the critical multiplier for any team. Kjell Enhager would know. He’s a globally recognized coach who works with corporations, orchestras, actors, and world-class athletes in golf, tennis, skiing, horseback riding, and hockey.

    by George Brontén

    Profit derives from usage - not initial purchase

    Business customers have become increasingly used to as-a-service models, rather than outright purchase - and many of them have come to prefer it.

    by Bob Apollo

    What psychology tells us about being a better sales leader

    As sales professionals, it’s easy to think about our jobs in terms of numbers: Quotas, forecasts, and commissions leading the way. It’s easy to forget the human side of things, and when you operate in a complex b2b world, it’s even easier to get caught up in technical details.

    by George Brontén

    Three steps to improved negotiation and sales success

    What happens when a salesperson isn’t an effective negotiator? Often, they simply write a proposal.

    by Gretchen Gordon

    How to keep representativeness bias from killing your sales results

    Some of the worst mistakes we make in life we make without realizing their implications at the time. Sometimes, we don’t even know we’re making the mistake, and we may never know we made the mistake - but its effects will impact us regardless.

    by George Brontén
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