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    Bob Apollo is the CEO at Inflexion-Point, the UK-based B2B sales and marketing performance improvement specialists. Inflexion-Point helps B2B organisations to design and implement highly effective customer acquisition systems based on a combination of the winning habits of their top sales performers and the latest industry best practices.

    Inflexion-Point are the designers of the Outcome-Centric Selling Edition - a pre-configured Membrain version with sales process, methodology, and enablement embedded. This Edition will help your salespeople to make your way of selling into a competitive advantage.

    Why your customers want to buy is as important as what they want to buy

    By Bob Apollo

    The future of B2B selling is collaborative

    By Bob Apollo

    Exploding the 3x sales pipeline coverage myth

    By Bob Apollo

    Ditching the ’Itch to Pitch’

    By Bob Apollo

    Profit derives from usage - not initial purchase

    By Bob Apollo
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