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    Bob Apollo is the CEO at Inflexion-Point, the UK-based B2B sales and marketing performance improvement specialists. Inflexion-Point helps B2B organisations to design and implement highly effective customer acquisition systems based on a combination of the winning habits of their top sales performers and the latest industry best practices.

    Inflexion-Point are the designers of the Outcome-Centric Selling Edition - a pre-configured Membrain version with sales process, methodology, and enablement embedded. This Edition will help your salespeople to make your way of selling into a competitive advantage.

    B2B Buyers: from Fear of Missing Out to Fear of Messing Up

    By Bob Apollo

    The changing face of value in B2B sales

    By Bob Apollo

    How can anyone sell value without values?

    By Bob Apollo

    The changing face of value in B2B sales

    By Bob Apollo

    Answering Every New Customer's 4 Key Questions

    By Bob Apollo
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