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    Bob Apollo is the CEO at Inflexion-Point, the UK-based B2B sales and marketing performance improvement specialists. Inflexion-Point helps B2B organisations to design and implement highly effective customer acquisition systems based on a combination of the winning habits of their top sales performers and the latest industry best practices.

    Inflexion-Point are the designers of the Outcome-Centric Selling Edition - a pre-configured Membrain version with sales process, methodology, and enablement embedded. This Edition will help your salespeople to make your way of selling into a competitive advantage.

    Profit derives from usage - not initial purchase

    By Bob Apollo

    Has role specialisation in B2B selling gone too far?

    By Bob Apollo

    Advance or disqualify!

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    A New Year Resolution: eliminating wasteful sales behaviours

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    Critical to B2B sales success - stakeholder assessments

    By Bob Apollo
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