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    CEO at Inflexion-Point, the UK-based B2B sales and marketing performance improvement specialists. Inflexion-Point helps B2B organisations to design and implement highly effective customer acquisition systems based on a combination of the winning habits of their top sales performers and the latest industry best practices.

    Reprioritising your target accounts

    By Bob Apollo

    Do your customers have a ‘survive’ or a ‘come back stronger’ mindset?

    By Bob Apollo

    From sales process to buying journey

    By Bob Apollo

    Stretching your customer's value gap

    By Bob Apollo

    Sales people need to act like personal trainers, not bartenders

    By Bob Apollo
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