Too often, I’m in reviews with sales people whining, “The customer is irrational!”
For almost 20 years, one CRM platform has been in use by more sales organizations than any other. You know the one.
As a sales leader, there is one overarching thought to keep in mind: It is your responsibility to push your sales reps to greater heights than they would achieve on their own. Otherwise, you are excess cost.
A Google search for “What is CRM?” returns a whopping 37 million unique results, each of them focusing on a different aspect of CRM or attempting to unify all the different purposes and meanings of Customer Relationship Management into one, and usually failing.
Big ones, little ones, sharp ones and stubborn ones. I was pulling weeds from the garden when it became crystal clear to me. The various weeds were like the many types of opportunities in most sales pipelines.
Everyone has goals, big and small. Some we meet, some… not so much.
From north to south, east to west, Membrain has thousands of happy clients all over the world.