Membrain finalist in Top Sales Awards

Published: December 11, 2012

Membrain has been nominated and reached the final in the Top Sales Awards, joined by market leaders such as Salesforce, Oracle and Microsoft. Membrain helps sales teams increase their sales performance by visualizing their sales processes and by focusing on the success factors confirmed by the latest research in sales effectiveness.

Membrain is developed by the Swedish company Upstream, whose business idea is to help companies become more effective and profitable by using forward-thinking software solutions.

"To be recognized by reaching the final round in the Top Sales Awards is of course an honor and we're really excited about this. It shows that we are on the right path with a tool that focuses entirely on helping sales teams succeed." says Henrik Öquist, Product Manager for Membrain.

Global competition requires new tools

Sales organizations today are under a lot of pressure to deliver results in an increasingly global marketplace. Buyers now have access to a wealth of information through the Internet. On paper, most offerings look alike. This forces companies to find new ways to present and sell their solutions. 

In this new hyper competitive world how you sell can sometimes be more important than what you sell. This requires a lot more of the company's sales teams and sales management. And it places new demands on the tools to assist them in achieving their goals.

"As an entrepreneur I know how crucial sales are for a company to reach and maintain growth and profitability. Sadly many companies still manages their sales efforts poorly. Sales people often work entirely without a map and compass. Management focus is on reporting individual activities in modern rolodexes."  says George Brontén, founder and CEO of Upstream.

This approach does not give sales teams a good overview of what they need to do or help them move deals forward. It only creates graveyards of information. Membrain visualizes the sales process and ensures that sales pipelines maintain the important momentum needed to achieve success." George concludes.