What's your favorite content?

Update on March 20, 2019 by Brenda McDonald

We all have our favorites in this world. Favorite movie, favorite wine, favorite song. So what about Sales Content and Collateral?

Those go-to-pieces that you use over and over, that you rely on to hit home and get the message across perfectly are now even easier to find in Membrain's Content Hub using favorites. 

CH favouritesThis clever addition to The Content Hub gives you more control over how you access content, and select it for viewing or sharing with your contacts.

So how does it work? Well, the short answer is obvious. You mark a piece of content as a favorite, and it shows up in your favorites list. Great!  

But there's more to it than that...

Marking content as favorites also affects how intelligent recommendations work. When we add context to our content - like a sales process stage, a stakeholder, or a specific industry - Membrain suggests the most relevant content to you when its likely to have the most impact. 

So now, when we "favorite" a piece of content that we know gives consistent results, its rating and chances of being recommended is increased, making it more easily accessible to you.

Nice huh? We hope you ❤ it!

 

 If you'd like to learn more about the power of Membrains Content Hub let us know! 

You'll find more information about The Content Hub on our website, or check out our Help Center for lots of resources like step by step guides and videos to help get you started.

 

 

Leaderboards now available in the Dashboard

Update on March 14, 2019 by Brenda McDonald

Ever wonder who your Top 10 customers are? Or what the Top 10 services/products sold last year were? Or how about the Top 5 industries which bring in the most revenue? 

Well, wonder no more. We've just added an exciting new feature to the Dashboard which allows you to create graphs that show you these powerful insights, helping you get right to the heart of your data.

And by incorporating this new option, you take away the outliers and get more impactful, visual graphs, with all the color and clarity you've come to expect.

Revenue Leaderboard

Some examples of how you can use this type of ranking in graphs are:

  • Top10 Performing Account Managers by Revenue this FY
  • Top 5 Sales Projects due to close this FQ, segmented by Probability
  • Bottom 5 Customers by MRR 
  • Top 20 Largest Sales Projects won (all time)
  • Top 5 unhealthy opportunities in the Pipeline
  • Top 10 Largest new customers this FY
  • Top 20 inbound Prospects by number of employees
  • Bottom 10 Products sold this FQ

The list could go on... what graphs could you create today using this new feature? Let us know!  

If you want to learn how to get started with Dashboards drop us a line at support@membrain.com or take a look at our introductory article and video on how to get started with The Dashboard.

 

 

Content at your fingertips on Membrain Go!

Update on March 6, 2019 by Brenda McDonald

Sharing sales collateral with prospective clients has never been so easy, with this brand new addition to Membrain's Mobile app, Membrain Go.

Gone are the days of waiting till you get back to the office to follow up after a meeting. Use The Content Hub on Membrain Go to access enablement content and share relevant sales collateral right when it's most effective.

And with this intuitive mobile version, you get all those intelligent recommendations for content you're used to, based on the contexts you set. For example sales process stage, different competitors, or a specific industry - The Content Hub will recommend content to you in when it is most relevant.  

MB Go Content HubSome of the benefits of using
The Content Hub on Membrain Go:

  • All the sales collateral and enablement content you need in one, easy to reach, central location

  • Sales Training to support the team out in the field, just when they need it

  • The right content recommended at the right time, with intelligent recommendations based on the contexts you set

  • Quick filter and easy search options to help you find the content you need 

  • Streamlined communication style across the board
       

 

Excited to learn more about Membrain's Content Hub? Watch the video and learn how it can help you increase your sales effectiveness today.

 

Track Sales Performance from the Dashboard

Update on March 5, 2019 by Brenda McDonald

Membrains Performance View gives a complete overview of your organisation's sales effectiveness and goal attainment, helping you keep pipeline health and forecasting on track.

Powerful stuff, right? So to make this information even more accessible, we went right ahead and incorporated them into the Dashboard. Now, the graphs you see today in the Performance View can be customized and recreated in the Dashboard along side all your other graphs, giving you the perfect overview of Sales Project analysis, Prospecting and Account Management and now Sales Performance... all from one central place.

What are the benefits, I hear you ask.

There are lots of different ways to bring those insights that come from Performance Graphs into the Dashboard. For example, you can create a stand alone Dashboard showing the graphs you rely on most when reviewing performance, arranged just how you like.

Or scatter any of the sales performance or effectiveness objective graphs throughout your already existing Dashboards and giving you an extra layer of insight from a performance perspective.

 Perf and Dash-1

 

And what's great about having these extra graphs in the Dashboard is you can also subscribe to specific Dashboards that you find most interesting, which now include Performance analytics, giving you additional insight into how the team is performing compared to the results you see.

Want to learn more?  Go ahead and read all about Dashboards with a step-by-step video guide on how to create powerful, customized Dashboards.

Improved Metrics for Prospecting

Update on February 22, 2019 by Brenda McDonald

Building a healthy pipeline starts with effective prospecting. The more qualified leads you bring in, the more opportunities you create, ultimately resulting in more deals being won. 

But how do you know if your prospecting efforts are enough to keep up momentum and sustain a healthy pipeline? And how do you track progress? Having these insights at the early stages of the sales funnel is crucial in ensuring the pipeline is big enough to reach revenue targets.

To help with this, we've added some powerful new ways to track team performance, identify trends over time and give you more insight into your Prospecting efforts. 
Two new metrics which can now be tracked are:

Number of open prospects

 

Number of Open Prospects - How many Prospects do you need in Prospecting
Campaigns at any point in time. 

 

 

Prospect conversion rate

 

 

Prospects Conversion Rate - What % of Prospects should be converted to Sales Project over a certain time frame.

 

 

Set up these Effectiveness Objective Goals and track performance on an individual or team level, and adjust tactics accordingly to get the results you need.

Then, let the Performance View and customized Dashboard Graphs show you clearly how your strategy is being executed, comparing the actual numbers against the goals you've set. 

 

Email Templates, meet The Content Hub.

Update on February 20, 2019 by Brenda McDonald

Membrain's Content Hub enables Sales Professionals with the tools to share valuable sales collateral, right when it is most effective.

With this recent feature update, we've combined the power of The Content Hub with the efficiency of Email Templates to bring you a streamlined and more effective way to communicate your message.

The Content Hub will change your sales journey forever

Using email templates as part of your workflow can increase productivity immensely, improving your reach and ensuring your messaging is consistent across the board. This rings true for both Prospecting and communication during the Sales life cycle itself.

So it makes sense to incorporate your Sales Content into these templates, ensuring they are on hand to you and the Sales Team, just when they're needed.  

Bring Marketing and Sales together:

  • Add relevant content to your library of Templates and share your favorites with your team 
  • Include Templates in your Prospecting Campaigns, and add structure and value to your workflow
  • Introduce Templates to your Sales Process and ensure everyone is using tried and trusted Sales Collateral

CH Email with collateral 2

Want to learn more about The Content Hub and Email Templates to increase sales effectiveness? Read these articles or contact us today at support@membrain.com and we'll be happy to show you how.

Watch the Product Update Webinar - Fika with Membrain

Update on February 13, 2019 by Brenda McDonald

Missed the Product Update Webinar? Watch the latest "Fika with Membrain" and get up-to-date on all things new in Membrain.

*Fika [fee-kah] Swedish (v.) To slow down, have a coffee and appreciate the good things in life.

In this the latest of a series of live webinars, we go through some exciting new features and updates to Membrain, including Membrain's Sales Inbox - now with Sent Mail Insights, Task Management on Membrain Go, along with a healthy sprinkling of other updates that you're sure to enjoy.
 

  

And if you'd like to see more, check out these two previous live webinars with tons of information about new features, improvements and tips on how you can get the most out of your Membrain experience.

 

Recording - Fika with Membrain 1 - October 2018

Browser Notifications, Powerful Lists and Views, Qualifiers in the Sales Process, Dashboard improvements, Team Based Goals and an Introduction to the Content Hub.

 

Recording - Fika with Membrain 2 - December 2018

Introduction to Products, Currency Fields, Dashboard improvements, using Comments in Membrain, Integration for Slack, CRM Licencing and the Content Hub.

 

Want a personalized introduction to any of the features you see?  Email us support@membrain.com and we'll be happy to help!

 

Eye-catching email with HTML formatting

Update on January 31, 2019 by Brenda McDonald

Using Membrain's built-in email client brings communication right to the heart of your sales strategy.

With features like shared templates, click tracking and sent mail insights, it has evolved to become the go-to tool for a more sales-centric and insightful messaging experience.

We've recently launched some huge changes to Membrain's Sales Inbox. If you missed them you can check them out over in this blog post All New Sales Inbox - now with Sent Mail Insights

Though it's not just the Sales Inbox that got an overhaul, we've also added some additional features and improvements to Membrain's Email Composer to raise the bar and help you create the most powerful and professional emails you've ever seen. Let's take a closer look at what's new:

  • pointing at laptopCreate beautifully styled HTML emails with the font, color and size that suit your message. Membrain's email composer now supports HTML so you can create emails that stand out and drive your message home.
  • Add images to email to communicate emotion, transmit knowledge and get that critical engagement you want. Its never been easier with our improved features for embedded images
  • Keep the conversation flowing with streamlined replying and forwarding for a more structured, inline approach.
  • Create customized signatures and promote your business with every email you send. Now you can easily create a slick HTML signature and add your company logo with ease with embedded images for signatures
  • Already have a professional HTML signature created by your marketing team? Upload signature files directly to Membrain and use your company branding throughout all your communication.
  • And there's more to come! Keep an eye out for HTML formatted email for Membrain's mobile app -Membrain Go in the not so distant future.

We're sure you're gonna love these improvements, and we hope they make a difference to your Membrain experience. Let us know what you think!

Tasks - now on Membrain Go

Update on January 30, 2019 by Brenda McDonald

Task management is a skill that can often be overlooked. But good task management shows professionalism and dedication. And sometimes, that all-important follow-up can be the difference between failure and success.

We recently introduced lots of improvements around Task Management in Membrain, making it easier for you to keep on top of your day and increase productivity. And we've got one more up our sleeve... Tasks are now available on Membrain's mobile app - Membrain Go!

Read this blog post about increasing your productivity with Membrain's Task Manager

Tasks on Go

Membrain's Mobile app - Membrain Go - is already a powerful resource for any sales professional, giving you access to Sales Projects, Prospects and Companies, as well as your Sales Inbox and Sales Calendar where and when you need it.

And now, with the addition of a brand new dedicated Tasks area, you can keep on top of what's important, right from your mobile phone.

So what makes Membrain's Tasks stand out from the crowd? Well, here's just a few features we think you're going to love:

Tasks are cleverly grouped to help you prioritize and show you at a glance what's due today, overdue, due in the future, and already completed

Track tasks you've assigned to a colleague so you don't need to worry about things that might slide

Complete a Task with one click from the main Task list, and see it move to the Completed area. Who doesn't get encouragement from a completed check list!

Spot what type of Task each item is, with Membrain's customizable activity color-coding

 

Ready to start using Tasks on Membrain Go?  Great! Get the app today from the Play or Apple Store.

And don't forget to read our help center article to find out all there is to know about Membrain Go today.

 

All new Sales Inbox - now with Sent Mail Insights

Update on January 23, 2019 by Brenda McDonald

You spoke and we listened. Fast forward through months of intense brainstorming, full-on feature development and an unhealthy amount of coffee and... it's finally here! The all new Sales Inbox for Membrain.

Email and Sales come together in Membrain's Sales Inbox like never before, with a mountain of new and improved ways to manage your mail. And now introducing Sent Mail Insights - a brand new analytical view of how the world interacts with the email you send.

Membrains Sales Inbox has one thing that separates it from your standard email client. It works alongside your Sales Projects and Prospects, connecting them seamlessly and helping you communicate effectively, with Sales taking center stage.

Recently, we've been working hard to bring you an even more powerful email experience. We've made things much faster, sleeker, more intuitive. Here are just some of the highlights:

Customizable Views

With just one click you can completely change how you view and work with your email. Use one of our unique filters designed to help you focus on Sales Project or Prospect related email - filtering out the non-important mail that can clutter even the most organised of mailboxes. Or create a personalized view based on top senders, company, sales project, plus lots more.

Sales inbox final full view

 

Sent Mail Insights 

Understanding what happens to your email once you hit that send button is a game changer. Seeing information such as when your mail was read or if/when a link was clicked can give you that edge you need, providing you with inside knowledge about your communication with contacts and prospective clients.

Sent Mail Insights

 

A Fresh New Look

A whole lots changed, and we really hope you feel the difference. Read more about the improvements we've made in this Help Center article Membrains Sales Inbox

 

More updates to Membrain