Sales Cycle Length is a hot topic in B2B sales, and its no wonder! Shorter sales cycles generally lead to greater profits, since more deals are being closed faster.

It therefore makes sense to identify those Sales Projects which have stalled or are spending too much time in one Stage of the Sales Cycle, as they could spell trouble. To help you see these trends in real time we've added new functionality throughout Membrain to allow you to dig deeper into this metric, and see how long Sales Projects are spending at each Stage of the Process.

There are lots of different ways you can use this metric to show you how fluid your Sales Pipeline is, and how it flows through your process. For example:

In the Dashboard:

Show Sales Projects which have spent the most Time in their current stage, and sort by longest to shortest time.

Create a graph showing all current and historical Sales Projects and their average time spent in each stage of the process, shown by status Open, Archived or Won.

• In the Active Pipeline - Sort open Sales Projects by Time in Current Stage, and see them grouped in each Stage.
• In the Sales Project List view - drill right down to see the date they entered any of the specific stages in the pipeline, as well as the time in that stage.
• Export this data out to excel for use outside of Membrain

We hope you like this new functionality - give it a try today and see how it can help you gain additional insights into your sales life cycle.

Membrains Dashboards allow you to create powerful graphs and charts - fully tailored and customizable to your business, stragety and key metrics. 

And we understand you want full control over how you visualize your data. So we've made some improvements to help these dashboards become even more visual, to help you spot trends and see vital information at a glance.

Learn how Dashboards can give you more insight into your Sales efforts today!

Sorting Values

New options allow you to change the order information in the graphs you create, so you can view values not just alphabetically, but in other ways that make more sense to the data in the graph itself.

So now you can quickly sort By Value (largest to smallest, and vice versa), and also By Direction Dates, Stages, Health, Status and even custom field values.

Probability Color Scale

A new color scale helps you visualize how probability is distributed across the pipeline, spanning from a "weaker" color to a “stronger, more positive” color as probability increases.

Take a fresh look at the value of the pipeline and see at a glance how that relates to their probability.

Membrain is proud to announce a brand new Pricing Structure, offering a powerful module-based approach to our new and existing customers. 

This new flexible design, allows you to complement the main Membrain platform with the additional modules that you need - all easily accessible from inside Membrain's beautiful and easy to use software.

Customize Membrain with add-on modules that fit your specific process and needs

HERE'S HOW IT WORKS:

Start with the Core Platform - capabilities include a customizable Sales Process, CRM Database, Sales Performance Management, Membrain Guide and the mobile app Membrain Go, plus much much more.

Add the Modules you need - Dynamic Process Tools | Prospecting Campaigns | Sales Analytics + | The Content Hub to suit your specific business and process needs.

Select how many accounts you need - Full users and/or CRM users. We understand that not everyone on the team needs all the powerful capabilities of Membrain. Add CRM users and include the rest of the organization in your sales efforts.

Want to learn more?  Head over to our website and find out how a customized Membrain Package could look for you. Or contact billing@membrain.com and we'll walk you through all the options available.

The Content Hub and New Pricing Structure go hand in hand

Can't wait to get your hands on The Content Hub for your team? Great! Move over to the new pricing structure before December 21st and take advantage of a special introductory offer you won't want to miss!

Membrains brand new Content Hub was officially launched yesterday and to kick things off, we invited everyone along to the official Launch Webinar.

Couldn't make it? No problem! Watch the recording here

The webinar was a huge success, with Membrain clients and partners joining in from all around the world to learn more about how the Content Hub gives organizations a central place to store, share and analyze Sales Collateral and Sales Enablement resources, right there in Membrain itself and just when it's needed.

You can learn lots more about the Content Hub on our website or watch this short but exciting introduction video

With the launch of the Content Hub comes a BRAND NEW PRICING STRUCTURE, offering a powerful module-based approach to our new and existing clients.

The Content Hub and New Pricing Structure go hand in hand

Can't wait to get your hands on The Content Hub for your team? Great! Move over to the new pricing structure before December 21st and take advantage of a special introductory offer you won't want to miss!

I

n todays world of complex B2B sales, Sales Professionals play the leading role in generating revenue for businesses.

But when we take a closer look, it becomes clear that effective selling really is an inter-departmental affair. Individuals outside of the Sales Team often have a direct impact on the overall success of the sales team, with CRM assistants, technical resources, project managers, and other staff being involved at different milestones in the customer journey.  

So in order to make this collaboration between teams flow smoothly, we've introduced a new type of "light" Membrain account we call a Lite User Account - helping you involve all those key people in your business play their part and contribute to success.

 

These Lite Accounts are a bit more limited than a Full Account but can do all sorts of interesting things!

These accounts can't:

• Manage, win or archive sales projects, change sales project information or progress the sales process
• Create, qualify or disqualify prospects
• Be an admin, account manager, a coach for a sales team or have sales goals
• Have access to analytical tools or receive the weekly pipeline health report email
• Import/export information or do batch changes in the database

However, they absolutely can:

• Have access to all CRM information in companies, contacts, and deal information on prospects and sales projects
• Edit CRM information such as contact details, or company information
• Use Membrain's task management tools, calendar capabilities including sharing and syncing their calendar with the sales team and creating notes
• Send emails using templates and snippets, email tracking, Membrain Meet, and many other productivity boosters
• Use the mobile app Membrain Go
• Use Membrain comments to coordinate and collaborate with the sales team in every single deal and account
• Complete sales process steps needing their expertise that are specifically assigned to them. A huge team-selling win!

Sounds like something that could be interesting for your team?  Reach out to your Customer Success representative or email sales@membrain.com today and we'll go through it together!

 

Focus is what leads to success, right? But with endless computer programs and apps now necessary items in your Sales Toolkit, that focus is often hard to reach.

To help with this all too common problem, Membrain will soon introduce browser notifications, delivering all those Membrain Guide alerts that you can't afford to miss, regardless of where you're working.

Your browser will ask if you would like notifications from Membrain.com - click Allow!

So when you're busy in another tab in your browser, you'll still be alerted to things like:

• Meeting reminders - so you'll never miss the start of a meeting again
• Automated events - keeping you up to date on events in your Sales Projects/Prospects
• Comments and mentions - realtime collaboration with your colleagues
• Emails read/clicked links - instant insight into your communication efforts
• Plus all those other crucial notifications you get from Membrain Guide

So when your browser asks if you would like to Allow/Block notificaitons from Membrain. Click Allow to enjoy this new feature and stay on top of your day, in real time.

Read our Help Center article to find out more and learn how to turn on or off browser notifications for Membrain manually.

 THE SALES CONTENT YOU NEED, RIGHT WHEN YOU NEED IT

Join Henrik Öquist, Membrain's COO for an exciting first glimpse of the much anticipated Content Hub.

Date: November 6th
Time: 5pm Stockholm

• All your sales content in one place!
• Your sales team's training content at their fingertips
• Share the content your prospect wants, when it makes a difference
• Track engagement, so you know what's working
• With all your resources in one place, the entire team speaks with one voice!

Can’t attend live? You should still register!
We’ll send the recording after the webinar to all registrants.

It's a well-known fact that effectively qualifying leads is a crucial first step in the world of complex B2B sales.

But what happens once a prospect enters the pipeline and becomes an Active Sales Project? Situations can change and stakeholders attitudes towards a project can turn sour overnight.
Now is not the time to stop qualifying.

With that in mind, we've given Qualifiers a new lease of life by adding Importance to Qualifiers - highlighting the level of concern associated with a specific step and its Qualifier.

Add Importance to Qualifiers and use colors to indicate the severity of the situation, at a glance.

Steps are highlighted:

Blue - coaching advice
Yellow - needs attention
Red - action required

We hope you like this new update to Qualifiers and are excited to take a step towards a more versatile Sales Process today. Learn about Qualifiers and their new Visualized Importance

Email Templates and Snippets are such great time-savers in Membrain, giving you a powerful platform to communicate with your customer base effectively and professionally, every time.

Find out how Templates and Snippets can help your team communicate effectively

But what if you could get lots of information about who's actually using these great predifined Templates, or which handy Snippets are the most popular amongst the team? Invaluable information like this can help you understand whats really supporting the team while they keep in touch with customers or prospective clients.

Now, with the improved Templates and Snippets management area, you can see this helpful information in a familiar Membrain List format, with all the List configuring options that you've come to expcect.

Spot at a glance:

• Which Templates and Snippets are most popular amongst the team
• When they were last used, if at all - perhaps they need to be improved/deleted
• How many times each Template or Snippet has been used the past 30 days, or since creation
• Who is creating/editing them and which ones are availble to whom/which team

Want to know more?  Read our help centre article which outlines how you can start to Manage your Email Template and Snippet library today, and keep you and your team on top form with the best communication tools possible.

According to latest research, a complex B2B sale - with associated complex buying decision process - now involves an average of 6.8 actively engaged Stakeholders, sometimes more. And of course, we understand the importance of identifying and managing these Stakeholders and how this can ultimately affect the outcome of an opportunity.

To help you with this endeavour, we've updated the functionality in both the Sales Project List view and the Active Pipeline view to allow you to Group Sales Projects By Stakeholder, giving you the insight you need to manage common Stakeholders across a subsection of Sales Projects.  

But it doesn't stop there, you can also Group Sales Projects By Stakeholder Company Name, helping you manage indirect Stakeholders such as:

• Partners who have a stake in Sales Projects
• Internal Team Members who have been allocated a specific role
• 3rd party Companies - example below showing external IT Companies involved

And of course, this new functionality spans across all areas of Membrain including The Dashboard, giving you limitless possibilities for a whole new set of insights into how Stakeholders influence your success.

We're dedicated to giving you the best tools availalbe to help you manage Stakeholders. Check out these other features already available in Membrain like Stakeholders Influence and Attitude and the Decision Team Map.