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    Entrepreneur, business owner, speaker, trainer, coach, adviser, blogger and expert about sales force performance and business growth… I'm all of it and none of it at the same time. Want to know why? I take an integrated approach to know where your company needs help to get from where it is right now to where you wanted to be. My clients know me for telling them what they need to hear, instead of what they want to hear. They value the depth of my expertise, the science behind my framework and the predictability of my insights. While most try to fix salespeople by working on factors that influence sales, I concentrate first on the scientific causes of underachievement and overachievement of sales organizations. I build profitable sales culture by working on the essential components that increase an organizations probability of generating profitable sales.

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