James is a veteran author, investor, trainer, and coach who is passionate about empowering and transforming modern sales and customer-facing teams.

Relentlessly determined and intensely curious, James found inspiration applying the principles of servant leadership to his earliest sales and management roles. Eventually, his success as a perennial top producer fostered the creation of Collecting WINS™, a proprietary sales development platform which he authored in 2012.

James has also founded or invested in more than a dozen closely held and venture backed companies, resulting in multiple IPOs and liquidity events. He has trained and coached more than 6,500 CEOs and sales leaders from more than 100 industries, including INC 500, Deloitte Fast 50, Deloitte Fast 500, Business First Fast 50 and Innovation Award winning companies. Today, James leads The Floriss Group from its offices in Columbus, OH.