Joanne Black is the founder of No More Cold Calling and America’s leading authority on referral selling. She is a contrarian thinker who believes no salesperson should ever have to cold call, send cold emails, or send sales pitches to strangers on social media.
A captivating speaker and innovative seminar leader, Joanne is the author of two books—NO MORE COLD CALLING™: The Breakthrough System That Will Leave Your Competition in the Dust and Pick Up the Damn Phone!: How People, Not Technology, Seal the Deal. A referral introduction addresses the two biggest challenges sales teams face: getting meetings with decision-makers and ensuring a consistent stream of qualified leads. Sellers get a one-call meeting, ace out the competition, shorten their sales process, and prospects convert to clients more than 50 percent of the time. Yet only 10 percent of companies have a disciplined referral program with strategy, skills, metrics, and accountability for results.