We often talk about complex sales as if there were one singular approach to helping buyers make high-stakes purchasing decisions. But in reality, we know that’s not true.
Not only is every company different, each industry is too. Manufacturing sales teams have different needs from MSP sales teams who have different needs from management consultants, who have different needs from teams selling medical devices.
Many sales teams seek a CRM that specializes in their vertical, or they turn to large platforms like Salesforce and attempt to customize them. But what if there were a better option, one built to guide salespeople through an effective process, and also tailored to the nuances of your industry and company? In short, a sales platform that speaks your language.
That’s Membrain.
From the very start, we wanted Membrain to provide a flexible framework in which to embed your sales process and methodology and help your salespeople execute your strategy. We wanted you to have a powerful tool you can customize without having to expend valuable development dollars or wait weeks or months for changes to be made.
For these reasons, Membrain is purpose-built to be purpose-tailored for your industry.
Membrain embeds your sales process and methodology to help you convert strategy to execution.
And we don’t just say this. Our customers prove it, time and again.
365 Technologies, an MSP in Winnipeg that specializes in “worry-free IT,” was looking for a solution that would pull their patchwork customer service and sales tools together into one platform. They selected Membrain to support them in scaling up their sales strategy.
“The flexibility and ability to accommodate my staff is the greatest value,” said Sam Shiffman, 365 Technologies’ Senior Sales
Administrative Support.
Membrain’s “low-code” environment allowed the team to make adjustments efficiently, whether it was modifying process steps, adding new fields, or generating customized reports. Membrain allows 365 Technologies to easily manage everything from prospecting to project delivery within the same system.
Mermaid Medical is a Danish company that specializes in medical devices for minimally invasive procedures. Their sales relationships have always been rooted in trust, and when they wanted to scale up, they wanted to maintain those roots. They didn’t want fluff, they wanted a growth platform that supported and enabled their sales team. They chose Membrain.
Membrain’s implementation team assisted them in building out a process and structure that worked specifically for their industry and company. Then we supported them in learning to make further customizations on their own, without the cost of development resources. Now, Mermaid is positioned to grow, without losing their heart.
Berotec, a product of the global pharmaceutical company Boehringer Ingelheim, had a powerful, entrepreneurial-minded sales team that was showing success in winning deals. But without an aligned process, it was hard to create brand cohesion, forecast accurately, or onboard new hires effectively.
Membrain’s customizable platform enabled them to formalize what was working for their salespeople into a sales strategy and process, and then get their team on board and aligned. This resulted in better cohesion, accurate forecasts, and the ability to scale their teams.
And Many More
From manufacturing to consulting, from specialty containers to SaaS, Membrain’s customers show us time and again just how flexible and customizable our platform is for their specific needs. In fact, some of our partners have built industry-specific modules and frameworks inside Membrain that can then be quickly customized to individual companies within that industry.
We’re proud of our platform, and we’re proud of our customers for showing off how customizable and effective it can be. We’re honored to serve so many industries and help you ensure that every customer interaction is aligned with your mission and strategy. If you’d like a demo, we’d love to show you.
George is the founder & CEO of Membrain, the Sales Enablement CRM that makes it easy to execute your sales strategy. A life-long entrepreneur with 20 years of experience in the software space and a passion for sales and marketing. With the life motto "Don't settle for mainstream", he is always looking for new ways to achieve improved business results using innovative software, skills, and processes. George is also the author of the book Stop Killing Deals and the host of the Stop Killing Deals webinar and podcast series.
Find out more about George Brontén on LinkedIn
From north to south, east to west, Membrain has thousands of happy clients all over the world.
