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    Here’s How Membrain Uses Membrain

    When I set out to build Membrain, it wasn’t just about adding another tool to the sales team’s toolbox. I was on a mission to elevate the sales profession. As an entrepreneur and sales professional myself, I saw a need for a powerful human and process-centric platform that would serve as more than a database and instead drive behaviors, skills, and processes to help complex B2B sales teams become more effective.

    by George Brontén

    We’re Not Launching The Coaching Cockpit After All (Here’s What We’re Doing Instead)

    For months, I’ve been talking about our big upcoming launch of the Membrain Coaching Cockpit. Well, that was a mistake.

    by George Brontén

    7 Reasons Why People Don’t Leave Salesforce

    I had dinner recently with someone who used to run an ERP company. He told me a story about losing a large potential deal to a competitor whose product was less suited and whose price was astronomically higher.

    by George Brontén

    “I Didn’t Know How Spoiled I Was”

    Periodically, I reach out to people who used to be Membrain customers and are no longer. Sometimes they left Membrain when their company was acquired by a larger company; other times, they just lost out on a strategic decision made by someone higher up.

    by George Brontén

    Why We Integrated Ticketing Into Membrain (A Bit of a Rant)

    Ticket management isn’t a standard feature in sales software. After all, your sales team doesn’t handle tickets. That’s a customer service function.

    by George Brontén

    Salesforce Is Drastically Overcharging You, According to This Former FBI Agent Turned Private Investigator

    “Eight out of ten companies are drastically overcharged by Salesforce.”

    by George Brontén • Editor's Pick
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