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    How to move from Hubspot CRM to Membrain - and why

    There are certain sales and marketing technology companies that have become practically household names over the past several years, and Hubspot is certainly one of those. With the release of a “free” CRM, integrating marketing and sales data has promised to do wonders.

    How to choose your CRM for B2B Sales Effectiveness

    Choosing a CRM is a major decision that will impact every aspect of your sales performance. Choose the right CRM, and your team will be enabled to perform more efficiently and more effectively. Choose the wrong CRM, and not only will you sink a lot of investment into an inappropriate tool, you may actually make it harder for your team to do their jobs.

    How and when to leave Salesforce CRM

    So, you’ve come to the conclusion that Salesforce is no longer the right tool for your team. It’s too big, too complex, too cumbersome, too expensive, too messy. Or you’ve simply decided that you’re ready for something that will truly enable your team to achieve world-class sales effectiveness.

    Here's why your salespeople will love Membrain

    When talking with one of our sales training partners recently, we were asked for content to help salespeople understand “what’s in it for them.”

    How to upsize sales performance while you downsize your tech

    It’s no secret that I believe that many sales organizations are overspending on technology. Right now, while many organizations are cutting payroll and looking for other ways to grow lean during a challenging time, I want to encourage you to take a good, hard look at your tech spend.

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