Nearly every major software platform in the world has added AI tools to their arsenal over the past two years. Google, Microsoft, Oracle, Adobe: The largest software companies have almost all jumped on the generative AI bandwagon.
When I set out to build Membrain, it wasn’t just about adding another tool to the sales team’s toolbox. I was on a mission to elevate the sales profession. As an entrepreneur and sales professional myself, I saw a need for a powerful human and process-centric platform that would serve as more than a database and instead drive behaviors, skills, and processes to help complex B2B sales teams become more effective.
For months, I’ve been talking about our big upcoming launch of the Membrain Coaching Cockpit. Well, that was a mistake.
I had dinner recently with someone who used to run an ERP company. He told me a story about losing a large potential deal to a competitor whose product was less suited and whose price was astronomically higher.
Periodically, I reach out to people who used to be Membrain customers and are no longer. Sometimes they left Membrain when their company was acquired by a larger company; other times, they just lost out on a strategic decision made by someone higher up.
Ticket management isn’t a standard feature in sales software. After all, your sales team doesn’t handle tickets. That’s a customer service function.
From north to south, east to west, Membrain has thousands of happy clients all over the world.