crm
The Hidden Advantage of Structured Data in the Age of AI
Imagine a day in the life of a B2B salesperson. Someone skilled in the art of conversation, has business acumen, skilled in the art of bringing customers in your door. They walk in the door of their office on Monday morning, and what is their next action?
The Most Important Thing Your Company Needs? It’s Not Capital
Capital is the lifeblood of an organization’s functioning. If you don’t have enough capital, you can’t run operations, and if you can’t run operations, you can’t run a business. It makes sense that we might act like capital is the most important thing.
Information Without Context Is Just Noise
Unpopular opinion, but storing sales project information in a general “company card” inside your CRM renders it practically useless. Salespeople are used to company cards, so they think they need them. They want to be able to log in and see everything all at once.
When Technology Becomes An Extension of the Human
Many new technologies follow a predictable series of stages. During early adoption, it is treated as an anomaly. Then it becomes a tool that is used alongside other activities. Finally, it becomes integrated to the point that it is an extension of the humans who use it.
The Future of Sales Software is Lösgodis: Take What You Want, Leave the Rest
In Sweden, we are passionate about candy. Salty licorice, sour gummies, Plopp chocolate bars. Visitors to our country delight in the variety of colors, shapes, and flavors available. And we don’t just make great candy, we buy and eat great candy… a lot of great candy (an average of 15 kilograms (about 33 pounds) of candy per person per year)*.
More Flexible Licensing Coming: Aligning Membrain With The Way You’re Organized
B2B software pricing is annoying. Buy the base tier and you get basic functions, minus some critical capabilities. Buy the middle layer, and you get more of what you need, plus a bunch of things you don’t. Buy the top tier, and you get everything you need and a whole lot of expensive distractions.
