“Eight out of ten companies are drastically overcharged by Salesforce.”
Sales automation is often touted as a route to greater sales efficiency. Companies like Salesforce and hundreds of smaller point solutions promise to save your salespeople time, if you only spend more money and increase the complexity of your sales stack with their automation tools.
Every year, sales technology usage (and spend) goes up. And every year, sales performance heads the other direction.
Here’s a problem we frequently see: Companies come on board with Membrain and our partners, and then they make more sales and recruit more salespeople. This is exactly what we all want, but it also brings growing pains.
When choosing a new CRM or other software for your company, you naturally want to know which of your systems it will integrate with. But sometimes choosing a platform based on available technology integrations can lead you astray.
When choosing a CRM, companies often focus on what the CRM can do, how much it will cost, and whether it will integrate with their environment.