Nearly every business today engages in some form of marketing automation. We create content, pay for ads or organic search to drive viewers, get people on the website, and then demand their email address in exchange for the content.
Berotec is a Swedish consultancy that specializes in IT, technology, and management. Their business includes smaller, individual companies within the larger company, to best serve their markets, while providing a consistently high level of expertise and competence.
When CRM was invented, it was a revolution in the way salespeople managed their data. Instead of bulky paper-based Rolodexes, we now had digital databases we could search and categorize with a few keystrokes.
Almost every CRM on the market today touts the benefits of a “360-degree view of your customer.” Being able to save everything about a customer or prospect in a central location that is accessible to everyone can provide many benefits:
It’s no secret that I believe Salesforce has outlived its ranking as a top-rated sales tool. It was a game changer when it came out, by moving CRM to the cloud, but it’s grown top-heavy, expensive, cumbersome, and, frankly, makes life hard for salespeople and their leaders.
What happens when one of your salespeople obtains a new lead? Do they instantly begin working it like an opportunity in your CRM? Do they work the lead for a while before putting it into the pipeline? Do they wait until they are sure they’re going to win the deal and then plug it into the pipeline so they can look like a hero?