I had dinner recently with someone who used to run an ERP company. He told me a story about losing a large potential deal to a competitor whose product was less suited and whose price was astronomically higher.
Periodically, I reach out to people who used to be Membrain customers and are no longer. Sometimes they left Membrain when their company was acquired by a larger company; other times, they just lost out on a strategic decision made by someone higher up.
“Eight out of ten companies are drastically overcharged by Salesforce.”
Sales automation is often touted as a route to greater sales efficiency. Companies like Salesforce and hundreds of smaller point solutions promise to save your salespeople time, if you only spend more money and increase the complexity of your sales stack with their automation tools.
Every year, sales technology usage (and spend) goes up. And every year, sales performance heads the other direction.