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    Stop Expecting Technology to Solve Your Human Problems

    Every year, sales technology usage (and spend) goes up. And every year, sales performance heads the other direction.

    by George Brontén

    What is a Sales Operations Manager, and Why You Should(n’t) Hire One

    Here’s a problem we frequently see: Companies come on board with Membrain and our partners, and then they make more sales and recruit more salespeople. This is exactly what we all want, but it also brings growing pains.

    by George Brontén

    How Many Integrations Do You Need?

    When choosing a new CRM or other software for your company, you naturally want to know which of your systems it will integrate with. But sometimes choosing a platform based on available technology integrations can lead you astray.

    by George Brontén

    Is Your CRM Built for Technology Experts or Sales Experts?

    When choosing a CRM, companies often focus on what the CRM can do, how much it will cost, and whether it will integrate with their environment.

    by George Brontén

    This Technology Researcher Agrees with Us - Your CRM Sucks

    As you may know, I am not shy about sharing how much Salesforce sucks. And, since ranting loves company, I was delighted in April when I found out that a major technology research company agrees with my opinion of this (former?) leader in the CRM space.

    by George Brontén

    G2 Review: “Sometimes, Salesforce Customer Service Will Disappoint You”

    Our team here at Membrain takes our customer reviews seriously. We see them as an opportunity to understand the customer perspective directly - what’s working, what’s not working, how we can improve, and how we can deliver more of the value that our customers actually, well, value.

    by George Brontén
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