crm
Membrain in the Age of AI: A Look Ahead
As George’s Co-CEO and Chief Product Officer at Membrain, I’m picking up the pen (well, keyboard) and stepping onto the blog today! It’s such an exciting time in the world of software. We see dramatic new AI capabilities and other exciting developments almost on a weekly basis.
A Brief History of Sales Technology
Sales technology has certainly changed across the decades. From the first Rolodexes to today’s massive, AI-equipped juggernauts of automation with all the bells and whistles, we’ve come a long way.
According to Users, Membrain Outperforms Our Biggest Competitor on (Almost) Every Score
I’m very proud of what we’ve built at Membrain. We set out to build a platform that would genuinely help companies engaging in complex sales become more effective, and we succeeded. We believe that for our best-fit customers, we are a better choice than others, including our biggest competitor, Salesforce.
The Insight Engine Will Bring AI to Membrain
For some time now, our sales teams have increasingly fielded questions about Membrain’s “AI capabilities.” Consistently, our answer has been: It does not have any. As AI tools became more and more common as enhancements to software applications, the questions became more insistent, and our answer remained the same: No, Membrain does not have AI capabilities yet.
What is the Purpose of Your CRM System?
It may seem obvious on the surface what the purpose of your CRM system is. It’s to help your teams increase efficiency, provide insights into data, drive behaviors, and improve overall sales effectiveness.
But what if the purpose of a CRM system is not what we want it to do, but what it is actually doing? Would you still say that the purpose of your CRM is to improve the effectiveness of your teams?
We’re Not Jumping on the AI Bandwagon, and Here’s Why
Nearly every major software platform in the world has added AI tools to their arsenal over the past two years. Google, Microsoft, Oracle, Adobe: The largest software companies have almost all jumped on the generative AI bandwagon.
