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    7 Reasons Why People Don’t Leave Salesforce

    I had dinner recently with someone who used to run an ERP company. He told me a story about losing a large potential deal to a competitor whose product was less suited and whose price was astronomically higher.

    by George Brontén

    “I Didn’t Know How Spoiled I Was”

    Periodically, I reach out to people who used to be Membrain customers and are no longer. Sometimes they left Membrain when their company was acquired by a larger company; other times, they just lost out on a strategic decision made by someone higher up.

    by George Brontén

    Why We Integrated Ticketing Into Membrain (A Bit of a Rant)

    Ticket management isn’t a standard feature in sales software. After all, your sales team doesn’t handle tickets. That’s a customer service function.

    by George Brontén

    Salesforce Is Drastically Overcharging You, According to This Former FBI Agent Turned Private Investigator

    “Eight out of ten companies are drastically overcharged by Salesforce.”

    by George Brontén • Editor's Pick

    When Should You Add Automation to Your Sales Process?

    Sales automation is often touted as a route to greater sales efficiency. Companies like Salesforce and hundreds of smaller point solutions promise to save your salespeople time, if you only spend more money and increase the complexity of your sales stack with their automation tools.

    by George Brontén

    Stop Expecting Technology to Solve Your Human Problems

    Every year, sales technology usage (and spend) goes up. And every year, sales performance heads the other direction.

    by George Brontén
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