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    How to train your people not to think

    I heard a horror story from a sales leader recently whose organization uses about 15 different sales tools. One day, the "cadance tool" was glitching and unusable.

    by George Brontén

    Is this the most counterproductive sales metric?

    If we’re driven by data and interested in statistics, there are a wide range of sales metrics we can choose to monitor. Assuming that we have collected the data in the first place, we can measure win rates, sales cycle velocity, changes in deal value or close date and all manner of other indicators.

    by Bob Apollo

    Behind the Scenes with Tamara Schenk, Sales Enablement Book Co-Author

    Perhaps more than anyone else in the world, Tamara Schenk knows sales enablement. She has been conducting research and publishing studies and research-based blog posts on the topic with CSO Insights for many years and is the top expert to consult when you want hard data and deep insights.

    by George Brontén

    What Exactly Is Sales Enablement?

    Sales Enablement is a hot buzzword bingo term these days. The problem is, were you to ask 10 companies what Sales Enablement is, you’d probably get 13 different answers. Let’s see if we can’t clear up the confusion a bit with a high-level working definition that fits everyone’s situation:

    by Bob Britton

    Who is the “Decision Maker”? 3 common sales mistakes and how to solve them

    Most salespeople don’t really know what a buying decision maker is, even though they think they do. This fact is an often unidentified cause of painful late-game losses. These salespeople may think the decision maker is the executive, or the budget holder, or whoever is in charge of procurement.

    by George Brontén

    How to Navigate the Jungle of Sales Tech

    An interview with Smart Selling Tools founder, Nancy Nardin

    by George Brontén
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