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    You Built It, Now Here’s Why They’re (Not) Coming

    In the 1989 movie, Field of Dreams, the main character hears a whisper that tells him if he builds it, “he will come.” It turns out to be true. This phrase has become popularized in business as “If you build it, they will come.” Meaning that if you build your product, venue, or solution, the customers will show up.

    by George Brontén

    Podcast - Adapting to Change and AI Frank Cespedes

    Join the conversation with Frank Cespedes, a senior lecturer at Harvard Business School as he brings his arsenal of sales wisdom and leadership expertise to our latest episode. 

    by Paul Fuller

    Golf Is a Mind Game: And So Is Sales

    It’s no secret that I love golf. I’ve been watching the documentary Full Swing. In the second season, there’s an episode about a player named Wyndham Clark. He’s a PGA golfer who won the Wells Fargo Championship in 2023.

    by George Brontén

    Podcast - People-First Approach with Neal Glatt

    Scaling a business isn't just about the numbers—it's about the people. From selling popcorn to steering a multi-million-dollar powerhouse, Neal Glatt joins the conversation to reveal the secrets behind assembling a sales force that's not just effective, but extraordinary.

    by Paul Fuller

    5 Reasons I Love Selling

    As a kid, my dream was to become a loudspeaker engineer.  Building speakers was my passion–small speakers, large subwoofers, car systems. Because of this, my first job was at a DIY loudspeaker store. I certainly never thought I’d end up founding a software company. The two couldn’t be further apart, right?

    by George Brontén

    Podcast - Sales Leadership Reinvented with Steve Heroux

    Uncover the secrets to being a top-notch sales leader and building a winning sales team with Steve Heroux, CEO of the Sales Collective. In this episode, we dive into the world of sales, busting myths and emphasizing the power of genuine connections. Prepare yourself for a discussion that will completely transform how you approach sales!

    by Paul Fuller
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