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    What Is Value in Complex Sales?

    Sales professionals like to talk about the concept of “value.” “Selling on value,” “Value based sales,” “Sell value not price.” These are important in complex sales, but I’ve noticed that we don’t always agree on what the word “value” actually means.

    by George Brontén

    Podcast: Coaching Your Way to Sales Excellence - Interview with David Mullins

    Join us in today’s interview with David Mullins, High Performance Sales Coach. David's a father of seven, a former pastor and a successful salesperson and leader across multiple industries and businesses. His greatest professional gift and joy is coaching people to help them achieve the right mindsets, skill sets and processes to exceed their largest stretch goals.

    by Paul Fuller

    4 Tips to Coach Your Coaches to Higher Team Performance

    “As goes the manager, so goes the team.” This common sales industry expression is actually more true than we realize, according to Carole Mahoney, author of Buyer First and founder of Unbound Growth.

    by George Brontén

    Podcast: Building Sales Relationships with Casey Jacox

    Join us in this episode with Casey Jaycox, a star sales leader, executive leadership coach, and author of 'Win the Relationship, Not the Deal'. Drawing from his experiences in athletics, sales, and leadership, Casey unpacks how his self-belief paved the way for his success and helped him soar to his potential. 

    by Paul Fuller

    Master These 8 Cognitive Biases and You’ll Win More Business

    Cognitive bias can be at the root of some of the sales industry’s most frustrating problems. Customers who choose a more expensive solution, even though yours is better, and more cost effective. Buyers who choose the popular solution, even though yours is more suitable. At least from your perspective :)

    by George Brontén • Editor's Pick

    Podcast: Insights on Relationships, Value and Design Thinking with Ashley Welch

    Ever wondered how a sales veteran approaches the process in a way that adds value for both parties involved? Join us in this episode with Co-founder of Somersault Innovation, Ashley Welch

    by Paul Fuller
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