Ever wondered how selling vacuum cleaners door-to-door could possibly lead to owning two of the top sales call center operations in North America? Carrie Richardson, our guest for this episode, has accomplished just that and much more.
From Alcoholism to Sales (07:32)
Carrie discusses her past struggles with alcoholism and her journey to sobriety, which she achieved in her 30s. She found that in sales, as long as she met her targets, her bosses were more forgiving of her behavior. She talks about her experience in sales, starting with selling vacuum cleaners door-to-door in a cold Canadian city. She credits a motivating leader who emphasized personal improvement for her success in this role. She shares a humorous anecdote from her time in sales, where she cleaned a potential customer's house with a vacuum cleaner and tried to persuade them to buy it, even going so far as to put the dirt back on the carpet when the customer refused. Ultimately, the customer bought two vacuum cleaners the next day, one for herself and one for her daughter's house.
Transitioning Careers (18:41)
Carrie talks about her experience covering a personal training shift at a gym for six weeks, as a colleague was returning to their home country. Her previous training experience and the gym's understanding of her recovery journey made it a good fit. She excelled in selling personal training, surpassing regular monthly sales within a week consistently for six weeks. As a result, the gym's manager offered her a position at a high-end gym for membership sales, but she found it wasn't the right fit for her and left the job after less than a month. She decided to start her own personal training business, but the challenge was that she had to work split shifts. She preferred working with elite athletes and highly motivated individuals. She also shared her journey into Muay Thai and eventually going to Thailand to immerse herself in it, with a strong determination to excel at whatever she pursued, regardless of the financial outcome.
From Telemarketing to Business Success (36:29)
Carrie discusses the challenges of hiring employees for a telemarketing business, describing their workforce as "second chance employees." They had to make telemarketing an attractive and exciting career option and implemented the Entrepreneurial Operating System (EOS) in their business to achieve this. They noticed that regardless of the salary offered, they received the same applicant pool because telemarketing was not the first choice for job seekers.
To overcome this challenge, they shared their own success story about going from being an alcoholic and telemarketer to owning two telemarketing companies, inspiring new hires to see the potential in the industry.
This episode is packed with wisdom from Carrie's own experiences, valuable insights, and practical advice that will leave you better equipped, whether you're a seasoned professional or a beginner. Join us to uncover Carrie's inspiring journey from being unemployed to creating a successful business empire. It's a story you don't want to miss!
Paul Fuller’s stated mission is to help others maximize their gifts by using his.
Paul has been a pioneer in the sales process and training, sales as a service, content marketing and CRM. As a previous founder and owner of multiple successful growth organizations in these spaces, Paul has effectively trained and led sales and marketing teams across the world to focus on and achieve dynamic growth.
He firmly believes sales is defined best in three categories:
• Service - helping other get what they need
• Leadership - guiding others toward their vision
• Wayfinding - navigating the path to success together
He is firmly committed to elevating the sales profession through coaching, leading, and empowering others through systems that enable strong performance.
Currently Paul leads revenue growth at Membrain.com - the top sales effectiveness CRM in the world. Working with his team, and a group of over 100 top sales consultant organizations across the globe, they are focused at creating scalable growth through sales excellence in companies and teams in over 80 countries.
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