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    What Happens When You Let Employees Name Your Company’s Values?

    Soon after Membrain was started, we sat down and wrote out the core values we believed were central to who we are. Recently, we decided to ask our people to tell us what THEY think Membrain’s core values actually are. The results were pretty interesting.

    by George Brontén

    You Can't Lose Customers or Salespeople - 2 Secrets to Their Retention

    As we wade deeper into recession, you will certainly agree that there are two things you must not lose:

    1) Customers/Clients
    2) Good/Great Salespeople

    by Dave Kurlan

    This Summer, Customer Success May Be The Most Important Thing You Can Focus On

    Here in Sweden, we’re just past our annual holiday of Midsommar (Midsummer), which we celebrated on June 25. This is one of our biggest holidays, and we usually celebrate with family and friends, often in the countryside.

    by George Brontén

    Answering Every New Customer's 4 Key Questions

    If your prospective customer is seriously evaluating a new project that involves both a significant investment and a change to their existing approach or environment, it is close-to-inevitable that they will be seeking clear answers to 4 key questions (and a clear consensus across all key members of their decision-making and approval stakeholder groups) before they will be prepared to make a commitment:

    by Bob Apollo

    Don’t Brake While Going Uphill - What Sales Teams Should Do To Prepare For Tough Times

    Economists say we are experiencing a global combination of factors that will likely lead to a recession again, and soon. Inflation, supply chain issues, rising interest rates, general uncertainty - all add up to economic unease.

    by George Brontén

    Predictable Revenue And Wild Assed Guessing

    Predictable Revenue, a concept popularized by Aaron Ross in the first edition of Predictable Revenue (2011), is important. It’s important to us, perhaps to forecast commission earnings and when we might buy that new car or go on the big vacation.

    by Dave Brock
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