Soon after Membrain was started, we sat down and wrote out the core values we believed were central to who we are. Recently, we decided to ask our people to tell us what THEY think Membrain’s core values actually are. The results were pretty interesting.
As we wade deeper into recession, you will certainly agree that there are two things you must not lose:
1) Customers/Clients
2) Good/Great Salespeople
Here in Sweden, we’re just past our annual holiday of Midsommar (Midsummer), which we celebrated on June 25. This is one of our biggest holidays, and we usually celebrate with family and friends, often in the countryside.
If your prospective customer is seriously evaluating a new project that involves both a significant investment and a change to their existing approach or environment, it is close-to-inevitable that they will be seeking clear answers to 4 key questions (and a clear consensus across all key members of their decision-making and approval stakeholder groups) before they will be prepared to make a commitment:
Economists say we are experiencing a global combination of factors that will likely lead to a recession again, and soon. Inflation, supply chain issues, rising interest rates, general uncertainty - all add up to economic unease.
Predictable Revenue, a concept popularized by Aaron Ross in the first edition of Predictable Revenue (2011), is important. It’s important to us, perhaps to forecast commission earnings and when we might buy that new car or go on the big vacation.
From north to south, east to west, Membrain has thousands of happy clients all over the world.