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    You Call It “Social Selling” - but Is It Really?

    What is social selling, really? The term has been around a while but if you Google the definition, you will get a different answer on every site that pops up.

    by George Brontén

    15 Dos and Don'ts of a Profitable Sales Process

    Your sales process is a vital element of your success. A process that’s simple, sustainable, and scalable can make you the author of your own fate.

    by Mark Hunter

    How to Thrive As a Sales Consultant or Trainer in 2022

    If there’s one thing everyone can agree on, it’s that the world has changed rapidly over the past couple of years. The environment that sales consultants and trainers are operating in today is not the same as even a year ago, let alone five years ago.

    by George Brontén

    Why most managers should quit their job today

    Here’s a painful paradox. Managers create the very problems they try to avoid. That’s why it’s time for you to quit your job. No, I’m not suggesting to hand in your resignation letter but to resign from your toxic role as Chief Problem Solver.

    by Keith Rosen

    Is putting more content in inboxes really such a great idea?

    Nearly every business today engages in some form of marketing automation. We create content, pay for ads or organic search to drive viewers, get people on the website, and then demand their email address in exchange for the content.

    by George Brontén

    “People buy from people...”

    I don’t know how many times I’ve read this mantra about selling. I don’t know how many times I’ve repeated it, myself. Somehow, today, I read it in some post, and the irony caused me to burst out laughing!

    by Dave Brock
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