How to attain “strength and peace of mind” for your company - Berotec’s story
Berotec is a Swedish consultancy that specializes in IT, technology, and management. Their business includes smaller, individual companies within the larger company, to best serve their markets, while providing a consistently high level of expertise and competence.
Facilitating the B2B buyer journey
Statistics tell us that 50% of all non-technical graduates of four-year colleges will spend some career time as salespeople. There are over 4000 colleges and universities in the United States. Among them, only about 200 have more than two courses in selling or sales management.
Is it finally time to ditch your CRM?
When CRM was invented, it was a revolution in the way salespeople managed their data. Instead of bulky paper-based Rolodexes, we now had digital databases we could search and categorize with a few keystrokes.
The questions we ask, shape the answers we get
In sales, we learn that questions are critical to our ability to understand our customers and how we might be most helpful. Questions, in addition to eliciting information, opinions and points of view; can enhance both the our customers knowledge and build their confidence in us.
How to sell without selling out - Andy Paul’s latest book shows how
They told him he would never make it in sales. Now Andy Paul is a well-known expert in the sales industry, author of two books and creator of the award-winning podcast “Accelerate Your Sales” which he sold to Revenue.io in 2020.
How to add value by ditching the discount
Everyone wants and deserves a good deal. But a ‘good deal’ doesn’t mean the cheapest price. In sales, sometimes we default to providing a discount because in the absence of anything else, the easiest lever to pull is price.
