The digital buying journey is very human
We see tremendous research on the digital buying journey. We know customers spend more of their buying journey finding information in digital and other channels. Engagement with sales people represent the smallest part of their time investment. I’ve written about this transformation suggesting we are going through a transformation of sales led, digitally supported to digitally led, sales supported.
How Corvinus University of Budapest is elevating the sales profession
Some time ago, when the entrepreneur Csaba Csetenyi met with his friend, who was at that time the new head of Corvinus University of Budapest, Csaba said a few fateful words that changed the future for himself and for the university:
Want to be liked by your prospects? Get respect instead
I grew up playing sports. I played softball and volleyball, and I loved being part of a team. But no matter how much I’ve encouraged the idea, my daughters have never wanted to play sports. Then out of the blue, my oldest told me she wanted to play a sport in high school.
Mihaly Csikszentmihalyi's impact on your sales organization
Most sales trainers and coaches have at least some familiarity with the topics of productivity, motivation, and psychology. Chasing states of optimal productivity, managers may invest in software, process development, and training. To keep salespeople motivated, organizations may bring in speakers, invest in strategic compensation structures, or hire coaches explicitly to keep their people on task.
What got us here won’t get us to where we need to be!
The one thing constant in this world is change! Thankfully, if this wasn’t a universal constant, the prospects for all sellers would be bleak. If our customers see no reason to change, there is no reason to buy.
How to stop chasing symptoms and get to the root of your sales problems
When I ask sales leaders to talk about problems they’re experiencing with their sales, they all seem to have different ideas about what’s in the way of higher performance. For some, it’s poor forecasting. For others, it’s low win rates. Many invest in training only to be disappointed when it's quickly forgotten.
