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    How and why fear is sabotaging your sales

    Salespeople can be some of the most fearless people in the world. It takes guts to pick up the phone again after you’ve been told “no” over and over. It takes guts to step in front of committees of decision-makers and tell them why they need to change and place their trust in your and your company to help them.

    by George Brontén

    Your competition isn’t who you think it is

    I was involved in a discussion with a team on a very large opportunity. It seemed an inordinate part of the discussion focused on the competition.

    by Dave Brock

    Why your technology-neutral message is the wrong one

    “I don’t try to tell clients what technology they should be using. We work with whatever systems they currently have.”

    by George Brontén

    5 tips for working from home when your head and heart are distracted

    I spent the first six months of 2017 living in the hospital while my 5-year-old son, Ari, waited for, received, and rejected a heart transplant. During that time I’d spend my nights an hour away from him with our 3-year-old daughter and 6-month-old son. Each morning I’d fight Boston traffic to spend my days with Ari on the 8th floor at Boston Children’s Hospital.

    by Erica Schultz

    How to create outstanding sales growth with channel partners

    Channel partners can be a major source of high-profit revenue growth with the right business model. A great channel partner operates as an extended sales team, bringing in new business and nurturing accounts on your behalf, without the payroll.

    by George Brontén

    Answering your customer’s three critical questions

    In today's challenging and uncertain business climate, your customers have good reason to be cautious. They are unlikely to initiate new projects unless they see them as being strategically relevant, tactically urgent, and capable of delivering rapid time-to-value. The rest can wait.

    by Bob Apollo
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