In this episode of The Art and Science of Complex Sales, our guest Maggie Zwierko, Practice Partner at SalesStar North Carolina, explores companies can unlock hidden growth by improving the way their field teams engage, communicate, and share insight across the business.
Drawing on her background in pharma, biotech, med device, medical affairs, and research, Maggie explains why growth is about helping the right information move through the organization so teams can better support providers, improve patient access, and ultimately help patients live better and longer lives.
Maggie Zwierko shares how her path into life sciences started long before sales. With a background in athletics, exercise physiology, cardiac rehab, and research, she developed an early passion for how the body works and how better science can improve performance and health outcomes.That path eventually led her into pharmaceutical sales, where she realized she could combine science, communication, and commercial skill. Over time, that experience expanded beyond sales into medical and field-based roles, giving her a broader view of how life sciences teams engage customers and where real impact can happen.
Maggie explains that some of the biggest growth opportunities in life sciences do not sit only with the official sales force. They also live inside field-based roles like medical science liaisons, patient support teams, market access, and other subject matter experts who are constantly having meaningful customer conversations.Those teams may not see themselves as selling, but they are influencing decisions, uncovering barriers, and surfacing needs that matter deeply to the business and to patient care. When companies fail to capture and connect that insight, they miss not only revenue opportunities but also opportunities to help patients get better access to treatment and support.
Maggie argues that many life sciences organizations have strong individual performers but lack a clear system for turning their habits into repeatable best practice. In her view, the answer is not more vague guidance. It is clearer structure around how people prepare, engage, follow up, and work together across roles.That is why her work focuses on helping teams connect role to goal, role to role, and role to soul. When people understand how their work ties to company priorities, how it connects with internal partners, and why it matters personally, they are far more likely to engage with purpose and consistency. That is where hidden growth starts to become visible and scalable.
Maggie Zwierko helps medical affairs, pharmaceutical, biotech, and medical device organizations uncover the growth that’s already hiding inside them. With nearly 20 years in life sciences and a rare blend of sales leadership alongside academic, clinical, and medical affairs experience, she offers a perspective few in the industry can match, one that elevates how field teams engage, gather insights, and turn them into action.
Her path is anything but conventional. A former Division 1 scholarship athlete, Maggie became a collegiate strength coach and exercise physiology researcher before moving into life sciences. She holds a PhD in Public Health, a Master’s in Kinesiology, and is a Certified Strength and Conditioning Specialist, a foundation in behavior change and mindset shifts that proves instrumental in how teams engage for both sales and science in the field.
As a Practice Partner at SalesStar, Maggie helps organizations turn sales methods into true sales processes. Through Hidden Growth Group, she focuses on something distinct: connecting people, process, technology, and purpose so that the field insights from MSLs, market access, and patient advocacy teams aren’t lost to internal gaps.
Her upcoming book, Unlocking Hidden Growth, introduces a framework built on three relationships every team must get right: Role to Goal, Role to Role, and Role to Soul.
Maggie lives in North Carolina, where she’s a proud mom of three.
Connect
LinkedIn: linkedin.com/in/maggiezwierko
Web: hiddengrowthgroup.com
Email: Maggie.zwierko@salesstar.com
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Paul has been a pioneer in the sales process and training, sales as a service, content marketing and CRM. As a previous founder and owner of multiple successful growth organizations in these spaces, Paul has effectively trained and led sales and marketing teams across the world to focus on and achieve dynamic growth.
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