Fundamentals in Sales with Rocky LaGrone

In this episode of The Art and Science of Complex Sales, Paul Fuller sits down with Rocky LaGrone, CEO of Sales Development Expert with more than 35 years of experience, to explore why sales is still one of the most misunderstood professions and what truly drives long-term performance.

Together, they unpack why sales fundamentals never change, how leadership directly shapes sales outcomes, and why developing people goes far beyond tools, training, or technology. Rocky shares powerful lessons from decades of working with thousands of sales professionals across hundreds of industries, focusing on purpose, belief, and accountability as the real drivers of sustainable growth.

Crystal Ball Recruiting with Jason Howes, Arrow Executive Sales

In this episode of The Art and Science of Complex Sales, Paul Fuller sits down with Jason Howes of Arrow Executive Sales to talk about his upcoming book, Crystal Ball Recruiting, and why sales hiring needs a complete reset.

Together, they explore the hidden cost of rushed recruitment, what creates predictable success in sales hiring, and how leaders can build stronger teams by hiring with more science, less bias, and better onboarding.

Nurturing the Next Generation of Sales with Daniel Kane

In this episode of The Art and Science of Complex Sales, Paul Fuller sits down with Daniel Kane of Curbell Plastics to talk about the future of sales and how organizations can intentionally develop the next generation of sales professionals.

Together, they explore why sales is still misunderstood as a career, how early investment in people changes outcomes, and what leaders must do differently to attract, train, and retain young talent in a fast changing B2B world.

Inside Out: Shifting to the Buyer’s Perspective with Walter Crosby

In this episode of The Art and Science of Complex Sales, Paul Fuller sits down with Walter Crosby, CEO of Helix Sales Development to unpack the core ideas behind his book, Inside Out, and why sales teams often struggle to fit inside structured operating systems like EOS (Entrepreneurial Operating System).

A Framework for Better Selling with Guy Lloyd

In this episode of The Art and Science of Complex Sales, Paul Fuller has a conversation with Guy Lloyd, Managing Director of the Institute of Sales Professionals, about why sales needs more respect, better standards, and clearer career paths in today’s complex B2B world.

They cover the cultural stigma around sales in the UK, why selling is a service profession, and how the ISP framework gives teams a practical roadmap for growth.

The Next Era of Outbound Prospecting with Barbara Weaver

In this episode of The Art and Science of Complex Sales, Paul Fuller sits down with Barbara Weaver Smith, founder of The Whale Hunters, to challenge one of sales’ most sacred habits: cold email.

Together, they explore why AI is accelerating the decline of outbound email, what replaces it in complex B2B selling, and how sales teams can adapt by leaning back into reputation, community, and high value human outreach.