Your Money Beliefs Are Costing You Sales: A Conversation with Dave Won

Every sales conversation has something on the line that rarely gets talked about: the seller’s own income.

Dave Won joins Paul Fuller to explain why that matters. As a sales coach, Dave focuses on one topic: how salespeople think and feel about money, and how those beliefs influence their decisions in every deal.

His point is simple but powerful. Your beliefs about money don’t stay personal. They show up in how you present price, how you handle objections, and how big you’re willing to go. 

What AI Can’t Do in Sales: Judgment, Wisdom, and Trust with Rocky LaGrone

AI has taken over almost every conversation in sales. But according to Rocky LaGrone, it isn’t really new. It’s the latest step in a long evolution of technology, and like every tool before it, it’s being overused and applied where it shouldn’t be.

Rocky joins Paul Fuller to talk about the good, the bad, and the ugly of AI in sales, from hiring and attracting salespeople to sales leadership and coaching.

His message is consistent throughout: AI is great at delivering information, but information isn’t judgment. Wisdom, experience, and trust still decide who wins. 

Sell the Problem, Not the Product: 3 Questions with Michael Koory

Some of the biggest questions in sales have surprisingly simple answers.

In this episode of the 3 Questions series, Michael Koory joins Paul Fuller to answer three questions that come up again and again from sales leaders, CEOs, and founders: how to turn around an underperforming rep, why a product isn’t selling, and how to generate leads without burning cash on ads.

A common thread runs through all three answers. Whether you’re coaching a rep or building a go-to-market message, the focus needs to be on clarity and on the problems your customers actually care about. 

The Five Power Moves with Kelly Riggs

Many sales managers were once top salespeople. Then they got promoted, and suddenly the skills that made them successful were no longer enough.

Kelly Riggs joins Paul Fuller to talk about his new book, The Five Power Moves: How Struggling Sales Managers Become Transformational Sales Leaders, and the practical moves that help managers turn high-potential people into high-performing salespeople.

How to Be an Effective Sales Manager with Walter Crosby

What makes a sales manager effective? What does great coaching really look like? And how do salespeople get better at doing the things that make them uncomfortable?

Building Trust in Sales in the Age of AI with Julie Thomas

AI is changing how salespeople research, prospect, and prepare. But when it comes to earning a buyer’s trust, technology can only take you so far.