Hubspot Certifies Membrain for “Smarketing” Alignment

Published: September 12, 2014

To increase sales and marketing alignment and effectiveness, Hubspot has certified Membrain’s native integration between the two platforms. The integration will enable mid-sized companies to convert more inbound leads to paying customers and reach “smarketing” excellence.

Sales & Marketing alignment is about much more than keeping databases synchronized. It's about structured collaboration towards a common goal, using best-of-breed best practices and technology to achieve long-term sustainable sales and marketing (“smarketing”) excellence.

With Hubspot, marketers have access to the specialized tools they need to succeed in the Internet age. Unfortunately, sales people and sales managers are often stuck working in too simple, or overly-complex, CRM systems.

Membrain offers an alternative. It is an award-winning Sales Pipeline Management solution, built from the ground up to help medium-sized companies navigate and win Complex B2B Sales. Instead of focusing on contacts and activities, Membrain provides the tools needed to create an active pipeline, reinforce best practice sales behaviors and effectively coach your team every step of the way.

The HubSpot/Membrain integration helps to:

  • Automatically transfer Marketing Qualified Leads from Hubspot smart lists to Membrain’s sales pre-qualification module
  • Set up smarter workflows and allow marketing to support sales throughout the customer's entire buy cycle
  • Allow sales to recycle select prospects back to marketing in a matter of clicks
  • Go beyond closed-loop reporting and target the right customers using Membrain’s win/loss and sales analytics

The integration is readily available to customers using Hubspot and Membrain.

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