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George Brontén
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George Brontén

George is the founder & CEO of Membrain, the Sales Enablement CRM that makes it easy to execute your sales strategy. A life-long entrepreneur with 20 years of experience in the software space and a passion for sales and marketing. With the life motto "Don't settle for mainstream", he is always looking for new ways to achieve improved business results using innovative software, skills and processes.

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Why you should stop spending so much on technology

In almost every industry, technology spend continues to increase year over year, and sales is no exception. Currently, some companies spend more than $12,000 per salesperson and year in sales technology, not counting implementation costs and lost productivity.

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Just how much is your organizational knowledge worth?

You probably know or can put your hands on metrics for a lot of aspects of your sales organization. For instance, you know how much your salespeople need to sell in order to meet your revenue goals.

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Are limiting beliefs undermining your success?

Every sales manager has encountered a salesperson who just can’t seem to “get it.” This is the underperforming team member you work with on the same thing over and over, and no matter how much training, enablement, and coaching you provide, they just keep making the same bad decisions, having the same bad conversations, and experiencing the same bad outcomes.

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Here's how to be less like a predator and more mycorrhizal fungus

Every sales leader appreciates a great salesperson who can “hunt” and "close more logos” than anyone else. But in the complex b2b world, sometimes your team needs to be less hunters and more mycorrhizal fungus. Here’s why–and how.

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Win more with old-fashioned, in-person sales meetings

Despite reports to the contrary, the old-fashioned, in-person sales meeting isn’t dead.

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Can a unique Way of Selling win more deals?

My wife and I love a little restaurant near our home. They have the absolute best poke bowl we’ve eaten anywhere.

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5 Questions from Psychology You Need to Ask Your Sales Team

“There are five questions that determine whether a person will do something or not. These five questions have been heavily investigated at the individual psychological level, the psychobiological level, all the way down to cells and molecules. If you know the answers to these questions, you know whether the person will do something or not.”

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How to stop losing sales – forever

What if I told you that our organization never loses a sale? It’s true. We never do. We also don’t pursue opportunities.

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Here’s why you need to stop talking about sales opportunities

Words can change your brain. That’s the conclusion of Andrew Newberg, M.D. and Mark Robert Waldman in their book by that title, and they should know.