Art & Science

of complex sales

Topics

George Brontén
Articles by

George Brontén

George is the founder & CEO of Membrain, the Sales Enablement CRM that makes it easy to execute your sales strategy. A life-long entrepreneur with 20 years of experience in the software space and a passion for sales and marketing. With the life motto "Don't settle for mainstream", he is always looking for new ways to achieve improved business results using innovative software, skills and processes.

Back to all articles

Read the article

Software pricing is annoying but it doesn't have to be that way

What follows is not a true story, except that it is.

Read the article

How to engineer stories that sell for you

An interview with Mike Adams, author of Seven Stories Every Salesperson Must Tell

Read the article

Is your CRM an Epic-level failure?

Atul Gawande is best known for his work in reducing patient death rates by 47% by implementing the simple practice of mandatory checklists among the surgeons.

Read the article

How to sync the brains of buying committees and make the sale

Take several mechanical metronomes and set them to tick at different speeds, so that you create a chaos of random sound. Tick tick tock ticktick tick tickticktick tocktock tick. This is what buying committees can feel like. A chaos of random ticking in different directions at different speeds, all of it coming to nothing.

Read the article

How to Harness Shoshin to Improve Sales Effectiveness

Whenever someone tells me they have 10 years of experience, I always wonder: Do they really have ten years, or do they have one year of experience multiplied by ten?

Read the article

How to sell an $85 bottle of water and why you shouldn't want to

I recently got back from Vegas. I was at a conference there, staying in a very nice, high-end hotel. The hospitality was delightful. The room was beyond comfortable. The view was spectacular. Everything was great.

Read the article

Why working harder might make you less effective

“Grind till you shine.” “The price of success is hard work.” “Success is 1% inspiration and 99% perspiration.”

Read the article

4 sales processes you really don’t want to automate

Sales automation is often touted as the next big thing for sales teams. It promises to increase efficiency, decrease costs, and improve bottom lines. And in transactional sales, it might even eliminate the need for human salespeople altogether.

Read the article

Is Technology Actually Helping or Hurting Your Sales Conversations?

Technology can be a double-edged sword for sales departments. The promise of greater efficiency and effectiveness is hard to resist, yet many technologies actually make things worse rather than better.