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    AUTHOR
    Picture of George Brontén
    George
    Brontén
    George is the founder & CEO of Membrain, the Sales Enablement CRM that makes it easy to execute your sales strategy. A life-long entrepreneur with 20 years of experience in the software space and a passion for sales and marketing. With the life motto "Don't settle for mainstream", he is always looking for new ways to achieve improved business results using innovative software, skills, and processes. George is also the author of the book Stop Killing Deals and the host of the Stop Killing Deals webinar and podcast series.

    Here’s what everyone gets wrong about sales, according to a buying facilitator

    By George Brontén

    A change management perspective

    By George Brontén

    Free tool makes it easy to design your sales process

    By George Brontén

    How to scale SaaS without a messy tech stack

    By George Brontén

    Applying the lessons of mycorrhizal fungus to the problems of sellers and buyers

    By George Brontén
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