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    George is the founder & CEO of Membrain, the Sales Enablement CRM that makes it easy to execute your sales strategy. A life-long entrepreneur with 20 years of experience in the software space and a passion for sales and marketing. With the life motto "Don't settle for mainstream", he is always looking for new ways to achieve improved business results using innovative software, skills, and processes. George is also the author of the book Stop Killing Deals and the host of the Stop Killing Deals webinar and podcast series.

    What Teams in Complex B2B Sales Need to Know About CPQ (Configure, Price, and Quote) Software

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    How to Use the JTBD Framework to Have (and Coach) Better Sales Conversations

    By George Brontén

    Sales Transformation Is Not a One-Day Training Event

    By George Brontén

    Salesforce Is Drastically Overcharging You, According to This Former FBI Agent Turned Private Investigator

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    4 Ways AI-Produced Content Will Change the Complex B2B Sales Game Forever (and 3 Ways it Won’t)

    By George Brontén
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