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    George is the founder & CEO of Membrain, the Sales Enablement CRM that makes it easy to execute your sales strategy. A life-long entrepreneur with 20 years of experience in the software space and a passion for sales and marketing. With the life motto "Don't settle for mainstream", he is always looking for new ways to achieve improved business results using innovative software, skills, and processes. George is also the author of the book Stop Killing Deals and the host of the Stop Killing Deals webinar and podcast series.

    What Is a Sales Process? A Deceptively Simple Question That Divides Good Sales Teams from Great Sales Teams

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    38 Systems Thinking Questions That Expose The True Structure of A Buying Decision

    By George Brontén

    What Is a Way of Selling?

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    Chat-GPT Has An Answer for Everything. But Are Your Buyers Asking the Right Questions?

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    Why a Shared Mental Model is the Missing Piece in Complex Sales

    By George Brontén
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