Subscribe
    Subscribe to The Art & Science of Complex Sales

    Software pricing is annoying but it doesn't have to be that way

    What follows is not a true story, except that it is.

    by George Brontén • Editor's Pick

    Six Simple Steps to Pipeline Predictability

    It’s very common for companies we work with to have a pipeline management and review process in place. It’s also very common for us to find that the process is broken. It’s important that management keeps salespeople focused on the right activities to move deals through the pipeline. Here are some good ideas to help.

    by Gretchen Gordon

    How to engineer stories that sell for you

    An interview with Mike Adams, author of Seven Stories Every Salesperson Must Tell

    by George Brontén

    In Examining 27,357 Wins, 95% Of Sales People Did This One Thing!

    Over the years, we’ve seen a lot of research, and collected our own data and analytics on what causes sales professionals to win. We’ve seen certain patterns emerge. Things like engaging the customer early in their process, ideally being the organization driving their thinking drives higher win rates.

    by Dave Brock

    Is your CRM an Epic-level failure?

    Atul Gawande is best known for his work in reducing patient death rates by 47% by implementing the simple practice of mandatory checklists among the surgeons.

    by George Brontén

    The illusion of the expert buyer

    One of the most dangerous mistakes we can make as sales people is believing that our customer – and particularly the sponsor we have been working with – knows how to buy.

    by Bob Apollo
    More Articles

    External Exposure