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    5 Terrible Ways to Use AI in Sales

    There is no question that generative AI is here to stay. It’s now present in almost every software platform, from Google to Microsoft 365 to Zoom. Reactions to the onslaught of AI tools among the general public is mixed. Some folks love the opportunities and convenience it provides. Some folks are tired of it appearing everywhere they look.

    by George Brontén

    Here’s How Membrain Uses Membrain

    When I set out to build Membrain, it wasn’t just about adding another tool to the sales team’s toolbox. I was on a mission to elevate the sales profession. As an entrepreneur and sales professional myself, I saw a need for a powerful human and process-centric platform that would serve as more than a database and instead drive behaviors, skills, and processes to help complex B2B sales teams become more effective.

    by George Brontén

    Podcast: Transforming Sales Teams with JP-Urruchua

    What if the key to transforming your sales career lies in revisiting the entrepreneurial spirit of your youth? Meet Juan Pablo Urruchua, or JP, whose start with selling cookies and eggs to schoolmates influenced where he is now as a SalesStar Practice Partner and leader of SalesStar Mexico.

    by Paul Fuller

    Here’s Why My Favorite SaaSiest Company Uses Membrain

    If you’re in European SaaS and you haven’t been to a SaaSiest event or joined one of their groups, you’re missing out. This fast-growing community-based initiative is on a mission to facilitate dialogue and elevate the SaaS community.

    by George Brontén

    Podcast: Coaching for Sales Excellence with Tony Cross

    Could personalized coaching be the game-changer your sales team needs? Join us in this episode with Tony Cross, CEO of Growth Matters International. Tony has embarked on an incredible mission to elevate the performance of over one million sales professionals by focusing on the empowerment of sales managers and leaders. Discover how Tony's personal journey, including his bold move to Mauritius to expand his business, has fueled his passion for driving success across companies, communities, and families.

    by Paul Fuller

    Underneath Complex Sales Are Simple Rules

    Sometimes, in complex B2B sales, low activity and slow pipelines are blamed on the idea that the sales process is “complex.” I’ve always been interested in this excuse because it’s never rung true for me.

    by George Brontén
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