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    Your Sales Success Depends on Your Decision-Making Context

    Every sale, in the end, is a decision. To make more sales, salespeople need to understand how their customers make decisions. In order to understand how they make them, they need to understand the context in which they are making them.

    by George Brontén

    Podcast - Sales in a Digital World with Anthony Nicks

    Ever wondered how to master the balance between automation and personal touch in sales? Join us in this episode with our guest, Anthony Nicks, Founder, CEOat Transformative Sales Systems.

    by Paul Fuller

    Chickens In The Cockpit: How We Use Elevate to Coach Our Employees

    Membrain Elevate, our newest offering, launched recently. I want to give you an insider view into how our teams test everything we build before we offer it to the public, so I spoke with our Head of People Growth and Operations, Nina Werner. Nina has been piloting Elevate to support routine coaching across all our teams and leaders.

    by George Brontén

    Shift Your Perspective, Change Your Sales Landscape

    If you’ve been following me for long, you know I’m a student of systems thinking. I’ve been taking a training with Cabrera Lab, the think tank run by Drs. Derek and Laura Cabrera of Cornell University. As I’m going deeper with their systems thinking framework called DSRP, I can’t help but notice all the ways their model can help us sell better.

    by George Brontén

    Podcast - The Evolving Landscape of Sales Development with Alan Maguire

    Join us as we welcome back Alan McGuire, the Founder/CEO of ESI to discuss the evolving trends in B2B sales, focusing on talent strategy and the nuanced distinction between training and education. Alan sheds light on how organizations are now more than ever investing in commercial talent to navigate the complexities of modern sales environments.

    by Paul Fuller

    Jason Jordan’s Pipeline Management Training Takes You Back to Basics – In The Best Way

    I recently attended a training with Jason Jordan (co-author of Cracking the Sales Management Code), his Pipeline Management Training. I was happy to experience training that takes us back to what really matters. While a great deal has changed in this industry over the past decade, the foundations that underpin good sales practice have not.

    by George Brontén
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