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    Underneath Complex Sales Are Simple Rules

    Sometimes, in complex B2B sales, low activity and slow pipelines are blamed on the idea that the sales process is “complex.” I’ve always been interested in this excuse because it’s never rung true for me.

    by George Brontén

    Podcast - Mastering Sales Leadership with James Rores & Walter Crosby

    In this episode of "The Art and Science of Complex Sales," we sit down with James Rores of Floriss Group and Walter Crosby of Helix Sales Development to unravel the essence of true sales leadership.

    by Paul Fuller

    Four Great Uses for Generative AI in Complex Sales

    A couple of weeks ago, I wrote about what AI is and what it’s not. This area of technology is constantly evolving and still fairly fresh, but it’s been out long enough, and there’s a body of research emerging such that we can begin to understand and implement it in ways that are practical and appropriate beyond the initial flush of excitement.

    by George Brontén

    Podcast - Heartfelt Sales Leadership with Brent Long

    Unlock your potential in sales leadership through the heartwarming and insightful stories shared by Brent Long, Owner of Long on Life LLC. Discover how heart-to-heart connections and genuine service can revolutionize your approach to sales and leadership. Brent's unique perspective will inspire you and provide practical strategies to build a thriving sales team rooted in mutual agreement and authentic connections.

    by Paul Fuller

    How and Why to Clearly Define the Sales Role In Your Organization

    I think it’s strange that the sales role inside a company is often poorly defined and that the skills and abilities necessary to succeed in that role are rarely formalized. It’s a symptom, in my mind, of the fact that the sales profession is not really treated as a profession.

    by George Brontén

    Podcast - Generative AI Impact on Sales Training with Joe Wikert

    Discover how AI is revolutionizing the sales landscape by automating mundane tasks and enabling more personalized interactions, allowing your team to focus on what truly matters. Join Joe Wikert, President of Revenue Path Group as he shares his unique journey from software engineering to sales, providing insightful examples of how AI can enhance prospecting and relationship-building.

    by Paul Fuller
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