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    Podcast - Generative AI Impact on Sales Training with Joe Wikert

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    Discover how AI is revolutionizing the sales landscape by automating mundane tasks and enabling more personalized interactions, allowing your team to focus on what truly matters. Join Joe Wikert, President of Revenue Path Group as he shares his unique journey from software engineering to sales, providing insightful examples of how AI can enhance prospecting and relationship-building.

    Integration of AI in Sales Methodology (12:50)

    Paul Fuller and Joe Wikert explore advancements in sales data collection, particularly through AI. Joe talks about tools like Teams and Fathom, which assist by analyzing conversations and preloading CRM systems with data, though he stresses the necessity of human oversight to ensure accuracy. He describes the process as a "human sandwich," where human input is crucial at both ends of AI processing. Joe also suggests that AI can help capture previously overlooked data during conversations, enhancing the comprehensiveness and effectiveness of CRM systems. 

    Mindset and Ethics in AI-Driven Sales  (20:30)

    Paul prompts a discussion on how sales leaders can utilize current technology to enhance their leadership. Joe suggests that focusing on prospecting and utilizing generative AI to accelerate processes, citing examples like custom GPT models that can extract insights from websites to aid in engaging with potential clients. He also recommends using AI to refine messaging, seeking ways to make it more impactful and concise. Joe acknowledges the potential risks of using publicly available AI platforms for sensitive information and suggests considering paid subscriptions to mitigate IP concerns.


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    Leveraging AI for Business Growth (30:00)

    Paul Fuller raises the importance of mindset and ethics in leveraging AI for sales leadership, emphasizing the need for discipline and ethical considerations. Joe acknowledges the potential for misuse of AI technology but cautions against over-regulation that could stifle progress. He discusses the challenges of distinguishing between human-generated and AI-generated content and stresses the need for vigilance against bad actors. Shifting to mindset, Joe reflects on the role of AI as an empowering tool that requires thoughtful consideration in its application. He encourages individual assessment and adaptation in utilizing AI effectively, noting the rapid evolution of technology in this space.

    Paul Fuller
    Published June 9, 2024
    By Paul Fuller

    Paul Fuller’s stated mission is to help others maximize their gifts by using his.
    Paul has been a pioneer in the sales process and training, sales as a service, content marketing and CRM. As a previous founder and owner of multiple successful growth organizations in these spaces, Paul has effectively trained and led sales and marketing teams across the world to focus on and achieve dynamic growth.

    He firmly believes sales is defined best in three categories:

    • Service - helping other get what they need

    • Leadership - guiding others toward their vision

    • Wayfinding - navigating the path to success together

    He is firmly committed to elevating the sales profession through coaching, leading, and empowering others through systems that enable strong performance.

    Currently Paul leads revenue growth at - the top sales effectiveness CRM in the world. Working with his team, and a group of over 100 top sales consultant organizations across the globe, they are focused at creating scalable growth through sales excellence in companies and teams in over 80 countries.

    Schedule a call with him here.

    Find out more about Paul Fuller on LinkedIn