Imagine one day being dropped into an unfamiliar landscape and told you must lead a team of people to a prescribed destination. There is no map and no further instruction. To complicate matters, you must deal with a constant barrage of distractions and demands along the way.
Anyone who has ever tried to lose weight or keep a New Year’s resolution knows first-hand how hard it can be to change a behavior. Despite good intentions, and entire industries dedicated to helping fix bad habits, many people continue to smoke, eat junk food, and fail to exercise.
Sales and marketing are data/numbers driven, at least they should be and sometimes we pretend they are. But too often, sales people and managers don’t really understand the data/numbers.
In 1986, a Japanese industrial engineer by the name of Shingeo Shingo published a book outlining a revolutionary approach to quality control in manufacturing. His approach included a concept called, “poka-yoke,” which roughly translates in English to “mistake-proofing.”
The role of a strategic account manager is probably one of the most difficult to master – if regular sellers are amateur cyclists, then strategic account managers tend to be akin to seasoned pros on the Tour de France.
There’s a lot of talk about the differences between transactional and complex selling, but Christopher Engman says that’s not granular enough. Beyond complex and account-based selling, there’s a world he calls the Mega Deal environment.
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