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    B2B selling is too complex and dynamic for a formal sales process

    There’s a very good reason people say that sales is an art, not a science. Considering the ever-changing complexity of the B2B sales environment, it’s reasonable to feel that a formal “scientific” sales process would only inhibit good salespeople from doing their job flexibly and well?

    by George Brontén

    Strategy vs. skill - a Las Vegas showdown

    As veteran consultants, we have worked with practically every type of sales force, so we are rarely surprised by the clients we encounter. However, we have to admit we suspected someone was joking when we heard that a Las Vegas casino wanted us to help them with a sales force that services high-stakes gamblers.

    by Jason Jordan

    How to use positive psychology to make your salespeople happy

    It’s a topic we don’t often talk about: Salesperson happiness. It doesn’t seem very business-like to focus on a fuzzy thing like that, but we know it substantially impacts our organizations. From productivity to turnover, happiness makes our employees more resourceful. Plus, it’s just plain great to know we’re making a difference in our team’s lives.

    by George Brontén

    What to include in a win loss review process (#3/3)

    “We can believe that we know where the world should go. But unless we’re in touch with our customers, our model of the world can diverge from reality. There’s no substitute for innovation, of course, but innovation is no substitute for being in touch, either.” Steve Ballmer, chief executive officer Microsoft.

    by Cian Mcloughlin

    Why Salesforce CRM sucks for salespeople and how to fix it

    Let’s be honest. CRM is a basic necessity for every sales department, but it’s really not everything it was cracked up to be, is it? If you’ve invested in Salesforce or another major brand CRM expecting it to form the backbone of a sales effectiveness engine, you were probably sadly disappointed.

    by George Brontén • Editor's Pick

    How to set up a win loss review process (#2/3)

    “The successful man is the one who finds out what is the matter with his business before his competitors do” said Harvey Firestone, one of the founding fathers of modern American business.

    by Cian Mcloughlin
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