At a base price of $25 per user per month, Salesforce looks on the surface like a can’t-go-wrong affordable investment for any sales team.
The fact that it is the most popular and widely used CRM in the world contributes to the assumption that it’s a foolproof investment. Salesforce has almost achieved the same position of strength that IBM had back in the days when people said “You won’t get fired for choosing IBM.” But is Salesforce a safe pick? And is it as affordable as it looks on the surface? Or are you making one of three assumptions that will cost you millions?
Unfortunately, the data indicates otherwise. Let’s take a look at what Salesforce really costs for a 50-person sales team. Choosing Salesforce without understanding exactly how it will help you sell more and not just be a data repository, should actually be a reason to get fired.
In short, a vanilla Salesforce installation is only useful if your salespeople already know what to do at all times and are consistent in reliably recording information exactly the way you need it (which they see very little value in doing, hence the low adoption rates). Otherwise, the CRM becomes nothing more than a graveyard of information - a high-tech, gold-plated rolodex. Complementing Salesforce with plugins can quickly become expensive and actually cause a drop of productivity if the mishmash becomes too difficult to learn and the workflows messy.
Salesforce has built a massive company and a product that, on paper, can be tamed to do most of the tricks in the book. In reality, it’s a beast. And if you want your salespeople to beat the competition in a complex b2b sale, you should think twice before signing the dotted line. (See a side-by-side comparison of Membrain vs Salesforce.)
Whether you’ve already invested in Salesforce or are questioning the purchase, you have options. Membrain provides the sales-specific functionality Salesforce doesn’t, either as a plug-in inside your existing Salesforce instance, or as a stand-alone to replace it. Please reach out and we’ll discuss how a system designed to drive successful behaviors - instead of focusing on building a database - can help you take your sales team to the next level!
Plus, with our Clearpath Promise, you’ll know beforehand exactly how much your implementation will cost, and how long it will take - we guarantee it!
“I use Membrain every day. My team uses Membrain every day. We use it in sales meetings and we use it in planning. We went from 50% to 104% quota attainment within a year, which we would not have accomplished without it.” - Roberto Scott, Sales Director, Analitek
“Conventional CRM tools couldn’t help us capture the potential of our new way of selling, which we feel Membrain is doing” - Sven-Erik Gustafsson, Sales Director, Scania Mining
“The challenge for us was finding the right tool that would encompass everything we believed a sales process should be.” - Paul O’Donohue, CEO of Salesstar
George is the founder & CEO of Membrain, the Sales Enablement CRM that makes it easy to execute your sales strategy. A life-long entrepreneur with 20 years of experience in the software space and a passion for sales and marketing. With the life motto "Don't settle for mainstream", he is always looking for new ways to achieve improved business results using innovative software, skills, and processes. George is also the author of the book Stop Killing Deals and the host of the Stop Killing Deals webinar and podcast series.
Find out more about George Brontén on LinkedIn