54% of buying journeys fail!
This data point has persisted for at least 10 years. Perhaps, if updated, it would be even worse. But 54% of committed customer buying efforts end in no decision made. It should cause all of us pause. It should force us to think differently.
Membrain helps Affinitext onboard new salespeople fast and effectively
The right sales tools can help you train, coach, and sell more effectively. But what about when you’re operating in a growth environment where quickly onboarding new salespeople is key to success?
Has buying changed and has B2B selling adapted?
My articles begin with analogies so we'll start by asking, has baseball changed? Games take longer, there is role specialization, starting pitchers rarely complete games, hitters are stronger, pitchers routinely throw in the mid 90's and there is a trend towards either hitting a home run or striking out.
All selling is not equal - not even within your own organization
If you’re a sales professional, you’ve almost certainly sat through more than one sales training session that consisted of discussing the “stages” of the “sales process” and how to move customers through them.
Coaching - the critical sales management skill?
Successful sales managers must master a range of important skills. They need to make sure that they recruit the right people and help them to realise their potential, encourage their teams to follow and contribute to the organisation’s learned best practices, ensure that opportunities are well-qualified, that pipelines are well managed and that forecasts are consistently accurate.
Five B2B sales tools you must add to Salesforce
If you are considering a Salesforce installation, or are already using it, you may already know that a plain vanilla installation is not going to give you what you need to improve sales productivity.
