How sales and marketing can engage real buyers
Marketing and sales could be so much more effective if they could find, engage, and facilitate not-yet buyers through their Pre-Sales, change management issues - the stuff that precludes them from identifying as buyers initially but who will be once they’re ready.
A change management perspective
One thing that every sale involves is change. Unless you convince your buyer to change something in the way they are doing business, you won’t have a sale.
It’s the kiss of death in sales
Tell me, ever hear a salesperson say something like this: “Just had a great meeting. I think there is going to be $100,000 (or $10,000 or $1MM) of business there!”
Free tool makes it easy to design your sales process
The most successful sales teams use a customer-focused sales process that can be executed consistently and flexibly. Our sales enablement CRM is the best in the industry for helping teams to execute effectively.
The top 10% of all salespeople are 4200% better at this
My wife and I entered the small jewelry shop and were greeted - not with a warm welcome - but with a matter of fact "my name is... and I'm the owner... and I created everything in the store" which was followed by fifteen minutes of non-stop presentation of everything she created.
How to scale SaaS without a messy tech stack
Almost every B2B SaaS company runs into growing pains when it comes time to scale beyond a single salesperson or two and the original leadership team. Often, this happens when there’s an influx of venture capital and a need to grow quickly to satisfy stakeholder demands.
