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    A brief history of sales opportunity qualification

    The quality and accuracy of opportunity qualification is widely acknowledged to be a key predictor of future sales success - and a critical differentiator between the best salespeople and the rest.

    by Bob Apollo

    What if outstanding service is stunting your growth?

    Everybody knows that great customer service is key to retaining and growing accounts, right? We believe this so strongly that we invest countless hours and boundless resources into developing customer success teams whose sole job is to ensure that clients are so happy that they continue to buy and increase spending.

    by George Brontén

    A history of sales enablement — and predictions for its future

    Travel back to 1999, perhaps in a cubicle-lined office or around a rectangular conference table, John Aiello and Drew Larsen strategized a new approach to sales operations and management.

    by Jay Mitchell

    How to get a free trial of Membrain

    When we launched Membrain, offering a free trial was not the right move for us. We felt that we needed to educate customers during the sales cycle because our offering was too different from traditional CRM platforms.

    by George Brontén

    Don’t be a sales TERMINATOR – qualify rather than judge your prospects

    Boxers can lose a fight before they even get in the ring. So can salespeople. A sale can be lost before you even step into the selling ring.  It all starts with your perception of your prospects.

    by Keith Rosen

    How to click click click your way to failure

    I wonder what would happen if we could aggregate all the time we spend clicking around inside our various sales apps, or between sales apps, and measure it. How much time would it add up to?

    by George Brontén
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