Ever wonder why people are resistant to coaching? Do you feel like people are telling you what they think you want to hear? The fact is, your people are scared of you; and coaching. If you want a team of coachable sales champions, here are ten critical questions every manager needs to ask to ensure people understand your positive intentions and the benefits of coaching, or run the risk of having your people hide from you.
We’ve all been there. We want to support our team the best way we can. And the most effective way to do so is through consistent and effective coaching. But what happens when you sense that some people just don’t want to be coached?
Managers are always telling me, “Keith, when I’m coaching certain people, I feel they’re just telling me what I want to hear.”
So then, why do managers find themselves in this situation?
The answer is quite simple. You never set clear, positive expectations and your intent in order to create alignment around coaching and the value they can expect.
Without setting proper expectations, you’re leaving it up to your team to decipher your intentions. The greater cost is, most people have not had a positive experience being coached. They feel it was more of a directive, manipulative conversation managers use to drive their own agenda. As such, the foundation and the essential component of coaching has been compromised – TRUST, because;
When expectations aren’t CLEAR, people default to FEAR.
In any conversation that you’re initiating, the first step is letting people know the what, why, how and what’s in it for them. What follows is a coaching talk track that will successfully position this conversation in a positive way in order to make people open and comfortable around being coached.
“What I want for you is to experience the level of fulfillment and success that you want in your career.
Quite frankly, in many ways when it comes to supporting, coaching and developing you in your current role, I feel I’ve let you down. I hope you accept my apology. I’m fully committed to be the best manager and coach to make you as successful as possible so you can achieve your goals.
I have some great ideas that would make coaching more valuable for you, as well as give you a massive competitive edge when selling, while building a strong personal brand.
This is a journey we’re going on together, so I’m counting on learning from you as well so that I can continually grow as a leader in order to coach you to live your fullest potential and achieve your goals – just like every world-class athlete has a coach.
What’s most important is that you understand my intentions around this conversation.
How do you feel about discussing this?
Great, expect an email from me to schedule a one to one meeting over the next week or so to set expectations and the parameters around coaching so that it’s the most valuable experience for you, and I can become the resource and coach you need to help you achieve your career and personal goals.”
During the meeting, here are 10 questions you can use today to build trust and set or rest coaching expectations, uncover each person’s coachability index, and how they want to be coached.
When you change the conversation, you change the outcome.
That’s it! It’s simple. Leverage the language of enrollment and the power of leading every conversations with questions, and you’ll immediately notice a positive change in your team’s disposition, openness and willingness to be coached.
Remember, in every conversation, without setting positive intent, you will recognize resistance from the coachee because of the negative assumptions they’re making around coaching. (Why does my manager want to coach me now? Am I in trouble? Did I do something wrong? Am I on the path of termination? I thought coaching was only remedial and used to coach a problem or the under-performer?”)
As such, this conversation will be dominated by fear, and resistance. Starting every conversation you initiate by setting positive intent ensures you have a willing participant who wants to have this discussion, since they now hear what the benefits are to them.
Now, go enroll your team in coaching!
A globally recognized authority on sales and leadership and the pioneer of executive sales coaching and management coach training, Keith Rosen is the CEO of ProfitBuilders, named one of the Best Sales Training and Coaching Company Worldwide. Keith has delivered his programs to hundreds of thousands of salespeople and managers in practically every industry; on five continents and in over 70 countries. Keith is one of the first out of only a handful of coaches who earned the distinguished Master Certified Coach designation credentialed through the International Coach Federation.
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