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    sales coaching

    How Often Should You Coach Your Salespeople?

    Eighty percent of sales managers say they coach their teams. Yet only 48% of salespeople say that they receive coaching, and only 13% find it helpful.* One reason sales teams have such a chaotic and disconnected view of whether coaching is confusion about what sales coaching is, and what it is not. Another reason is a lack of structured cadence or rhythms for coaching.

    by George Brontén

    Four Things Coaching is Not

    Most sales managers think they are coaching more than they actually are. And most salespeople feel less coached than their managers think they should. Meanwhile, most sales organizations struggle to gain traction on performance improvements.

    by George Brontén

    Three Sales Coaching Lessons I Learned While Skiing

    I have always loved to ski. It’s one of those activities that inevitably gets me into a state of flow. I used to regularly, but recently realized it had been a while. I was talking to a friend about this, and they suggested I check out a skiing community that focuses on helping everyone improve their skiing skills.

    by George Brontén

    We’re Not Launching The Coaching Cockpit After All (Here’s What We’re Doing Instead)

    For months, I’ve been talking about our big upcoming launch of the Membrain Coaching Cockpit. Well, that was a mistake.

    by George Brontén

    Here are 12 Sales Coaching Resources You Want to Bookmark

    It’s no secret that I’ve been pushing the importance of coaching over the past several months. With the upcoming launch of our Coaching Cockpit this year, it’s definitely been top of mind for me.

    by George Brontén

    I Had to Start Over at Golf & Here's The Sales Analogy

    When I started playing golf about four years ago, I was intrigued by a technique called the “single plane swing.” Challenging the mainstream is a core value for me, so I liked the idea of a non-traditional way to get good at the sport.

    by George Brontén
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