7 new ways to improve sales effectiveness

George Brontén

In the five years since we launched the Membrain platform (time flies!), the sales industry has seen a lot of new technologies grow popular. Software like marketing automation and online collaboration tools, as well as better hardware like smartphones and tablets, have made a big impact. Some of these new technologies, when used as part of a solid sales effectiveness strategy, can be critical to improved performance.

Today, I am proud to announce our own latest contribution to improving sales effectiveness. We have just launched a complete new redesign of the Membrain interface, which provides more than 7 new ways to increase sales effectiveness.

1. Increase intelligence and collaboration on your teams

Membrain Guide is a smart at-a-glance sidebar that is now always visible inside Membrain. Membrain Guide provides up-to-the-minute notifications on due dates, next activities, red flags, pending questions, meeting invites, coaching advice, insights about prospects and deals pipeline, and other information that helps salespeople stay on top of their pipelines and in communication with coaches, teammates, and customers. Over time, Membrain Guide will learn each user’s preferences and provide more and more useful updates and information.

Balancing ease-of-use with feature power is an exciting challenge!
George Brontén

2. Let salespeople operate in their native language

Everything is easier when you’re working in your native tongue. Collaboration, focus, and productivity increase when you don’t have to mentally translate notifications and navigation. Now Membrain can better support your global sales team with the availability of six language settings: English, French, Spanish, Italian, Dutch and Swedish.

3. Provide productivity tools where they’re needed

In the new Membrain interface, all of the salesperson’s productivity tools are just a click away. With a keyboard shortcut anywhere in the product, you get access to the sales inbox, calendar, and tasks, making it easier than ever for salespeople to find what they need.

4. Make it intuitive

Speaking of finding what you need, the new Membrain makes the navigation bar visible all the time, so salespeople never have to go looking for it. The entire design is more intuitive and easier to use than ever before.

5. Put coaching notifications right in the workflow

We’ve always wanted our product to improve the coaching relationship, making it easier for coaches to interact with salespeople, and easier for salespeople to access coaching. In the newly designed Membrain, coaching notifications appear directly in the salesperson’s workflow, so they can’t miss it, and can respond or address the issue immediately.

6. Sales enablement right in the workflow

What good is a sales process if your people lack the skills to execute it? And what value does great sales collateral create if it's not found and used at the right time in the process? To solve this issue, we make sure that enablement content appear directly in the salesperson’s workflow, which helps to reinforce training, ramp-up new hires and ensure "learning on the job" as well as a more agile approach to sales enablement content and collateral in general.

7. Make it pretty

It’s easy to overlook the importance of appearance when it comes to the technology tools we use. But it turns out that when the interface is attractive, it is also more productive. Human brains are wired to want to interact with attractive things, and we respond more positively when we look at something pretty. The new Membrain redesign is completely updated and streamlined to be our most beautiful product version yet.

And more

When we set out to redesign our product, our number one goal was to make it more useful to salespeople and their managers. We didn’t stop at 7 improvements. We also made it easier to access your calendar and events. We added new search capabilities. We improved our list functionality. We included email snippets, which make it fast and easy to insert commonly used snippets of text into emails. And we made hundreds of other improvements throughout the product.

And we did it while maintaining the same fast, reliable, practical effectiveness we’ve always offered.

We’d love to take you for a spin through our beautiful new product. Contact us today for a demo!

George Brontén
Published January 10, 2018, written by

George Brontén

George is the founder & CEO of Membrain, the Sales Enablement CRM that makes it easy to execute your sales strategy. A life-long entrepreneur with 20 years of experience in the software space and a passion for sales and marketing. With the life motto "Don't settle for mainstream", he is always looking for new ways to achieve improved business results using innovative software, skills and processes.

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