Most of us know that in order to stay healthy, we need exercise, good nutrition, rest, and to take our vitamins. But very often, we get busy with life and forget these essentials. Before long, we start to suffer for it. At that point, we all know we should slow down and address the problem - but more often, we seek a pill to kill the pain so we can keep going.
Obviously, medications are sometimes necessary for good health. But too often, we pop pain pills for problems we could solve with appropriate exercise, nutrition, rest, and vitamins.
We do the same thing in business. When we fail to maintain the fundamentals for good business health, we end up in pain. Then we focus on killing that pain. We ask ourselves questions like: What is the customer’s pain, what are our pain points, where is the pain, how do we resolve this pain?
Just like physical health, sales health depends on a solid foundation.
This can be useful, but sometimes our focus on solving pain distracts us from solving the problem that led to the pain in the first place.
Sales teams are as guilty as anyone of looking for easy fixes that temporarily muffle their pain, without actually solving the problems that cause the pain.
Every painkiller you pop causes bigger problems down the road. Point solutions lead to point pollution. Skipping steps leads to lost deals. Poorly designed “training bursts” costs money without improving effectiveness. Artificial Intelligence without good data leads to messy and ineffective outcomes. Promoting and hiring the wrong people is expensive. Stacking software on top of software leads to the Frankenstack problem.
All of it adds up to a system that kills deals more effectively than it wins them.
To stop the vicious cycle of declining effectiveness and increasing “pain pills,” you are going to have to take a step back.
Slow down and examine the health of your sales system. Check in to find root causes. Then return to the fundamentals. Just like physical health, sales health depends on a solid foundation. Think of it as rest, nutrition, vitamins, and exercise for your sales team:
We all like shortcuts. But just as much as I can’t lose twenty pounds overnight with a magic pill, your sales team isn’t going to suddenly start performing because you bought the latest AI or automation software.
Sometimes you have to stop searching for the shortcut, and do the work.
Of course, any good health plan works best when it’s supported by the right tools and equipment. For sales teams, Membrain is the workflow tool that can eliminate point pollution, defeat the Frankenstack, embed enablement content, and enable your teams to execute on the strategies that lead to a truly healthy sales system.
I would love to show you how.
George is the founder & CEO of Membrain, the Sales Enablement CRM that makes it easy to execute your sales strategy. A life-long entrepreneur with 20 years of experience in the software space and a passion for sales and marketing. With the life motto "Don't settle for mainstream", he is always looking for new ways to achieve improved business results using innovative software, skills, and processes. George is also the author of the book Stop Killing Deals and the host of the Stop Killing Deals webinar and podcast series.
Find out more about George Brontén on LinkedIn